At a Glance
- Tasks: Lead product marketing for AI-driven legal solutions and shape go-to-market strategies.
- Company: Legora, a pioneering tech company transforming legal work with AI.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Join a diverse team committed to excellence and innovation.
- Why this job: Make a real impact in a fast-paced environment while working with top-tier legal teams.
- Qualifications: 6-8 years in product marketing with a focus on AI or B2B SaaS.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, allowing teams to focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview.
We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law.
Joining Legora means three things:
- We lean in: ownership over titles, outcomes over intentions.
- We fight for excellence: high standards, direct, ego-free feedback.
- We grow together: as a team and with our customers.
Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar, this is the place.
The role
We’re hiring a Senior Product Marketing Manager to own a core product area at Legora. The role is based in Stockholm, Sweden. This is a high-ownership, high-influence role for a top 1% PMM. You will operate as the strategic and executional leader of your product area—defining positioning and narrative, driving go-to-market strategy, influencing product direction, and delivering measurable adoption and revenue growth. You’ll partner closely with Product, GTM, and executive leadership to shape category-defining AI products. The role demands rare range: technical rigor, strategic clarity, and creative excellence. It offers the opportunity to do the best work of your career.
What You’ll Own
- Narrative & Positioning: Define clear, differentiated positioning from first principles. Turn complex, AI-driven products into sharp, compelling customer value. Establish a high bar for clarity, taste, and storytelling across every touchpoint.
- Go-to-Market Strategy: Lead end-to-end GTM for a core product area, from ideation through adoption. Partner with Product, Marketing, GTM to shape what gets built and how it’s brought to market. Ensure launches showcase Legora’s differentiated value that translates into pipeline and revenue.
- Revenue Enablement: Enable sales with world-class assets: pitches, demo narratives, one-pagers, competitive strategy. Increase win rates and deal velocity through sharp differentiation. Partner with Growth and Design to drive conversion across web, campaigns, and lifecycle.
- Web Strategy: Own product storytelling across the website and key growth surfaces. Continuously optimize for clarity, differentiation, and conversion while maintaining narrative consistency across touchpoints.
- Market & Customer Intelligence: Synthesize customer conversations, usage data, win/loss analysis, and competitive intelligence into actionable insight. Influence product prioritization and roadmap decisions.
What You Bring
- Experience: 6–8+ years in Product Marketing or Product Strategy in high-growth AI or B2B SaaS environments with a track record of marketing and driving adoption of AI products.
- Strategic Thinking: You operate from first principles, form strong points of view, and know how to separate durable signal from short-term noise.
- Leadership & Influence: Strong executive presence and ability to influence senior stakeholders. You lead those around you, challenge thinking, elevate quality, and provide clear strategic direction across Product and GTM teams.
- Storytelling & Craft: Outstanding writer and communicator with the ability to make technical, AI products feel clear, differentiated, and compelling.
- Technical Fluency: Strong grasp of technical AI concepts and the ability to engage credibly with Product and Engineering.
- Ownership & Drive: High agency, low ego, and a bias for action. You thrive in ambiguous, cross-functional environments and push work forward without waiting for perfect clarity.
- Creativity & Taste: You hold a high bar for messaging precision, product storytelling, and visual presentation. Details matter.
- Data-Driven Rigor: You use data to make decisions, measure impact, iterate quickly, and anchor outcomes.
- Speed & Quality: You move incredibly fast while delivering extremely high-quality work. You don’t view speed and quality as tradeoffs.
Legora is an Equal Opportunity Employer. At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.
Senior Product Marketing Manager, Core Product in London employer: Legora
Legora is an exceptional employer, offering a dynamic work environment in London where innovation meets collaboration. With a strong focus on employee growth and a culture that champions excellence and teamwork, we empower our staff to take ownership of their roles while providing the tools and support needed for success. Our commitment to diversity and inclusion ensures that every voice is heard, making Legora not just a workplace, but a community where everyone can thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager, Core Product in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Legora and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Legora are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Legora on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Legora. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager, Core Product in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Legora. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Legora:Show us that you’ve done your homework! In your application, briefly mention what you admire about Legora’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Legora
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Legora will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Legora, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
