At a Glance
- Tasks: Lead go-to-market strategies and drive team performance in a fast-paced environment.
- Company: Join Legora, a pioneering legal tech company redefining how legal work is done.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment focused on collaboration and continuous improvement.
- Why this job: Be at the forefront of legal innovation and make a real impact with AI-driven solutions.
- Qualifications: 6+ years in B2B SaaS sales with strong coaching and leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
About Us Legora is on a mission: to redefine how legal work gets done. From the very start we have been clear that we are not building a solution for lawyers, we are building it with them, because it is the only way to make sure it gets done the right way; working side‑by‑side every step of the way. Our AI‑native workspace empowers legal professionals not just to work faster – but to ask better questions, unlock new insights. Every day we push the boundaries of legal tech to make complex processes smarter, faster, and more human. From thousands of documents analysed in minutes to intelligent workflows designed in collaboration with leading practices, we’re turning possibility into reality. Today we are trusted by global firms like Cleary Gottlieb, Goodwin, Bird & Bird and Linklaters in over 40 countries, and we have no plans on stopping here. We ship fast, iterate effectively, and scale rapidly – not by accident, but by design. When you join Legora you become part of a team that believes "good enough" isn’t good enough and that the way to win is together, by empowering lawyers to do their best work with technology that truly understands them. If you’re excited by building from first principles, working with exceptional people, and accelerating change in a high‑stakes, high‑impact domain – then this is the moment and the place. We’re not just shaping the future of legal tech – we’re defining it. Ready to join us in building the intelligent future of law?
What You’ll Do You will be on the frontlines of GTM execution at Legora – owning team performance, raising deal quality, and ensuring our strategy translates into consistent, predictable revenue. You'll work directly with reps to move deals forward, enforce execution rigour, and set a higher standard for how we sell.
- Own team‑level revenue performance and quota attainment – the number is yours.
- Coach reps across the full deal lifecycle, from discovery through to close, with clear, specific, and actionable feedback.
- Run structured deal reviews, pipeline inspections, and forecast calls that drive decisions – not just status updates.
- Diagnose pipeline gaps early and intervene with precision to improve conversion rates and deal velocity.
- Enforce consistent execution of Legora's sales motions, messaging, and playbooks – and hold the line on standards.
- Use AI‑driven insights – call patterns, win/loss signals, pipeline trends – to sharpen coaching, improve deal strategy, and coach reps to embed AI into their daily workflows.
- Partner with Marketing, Product, and Customer Success to strengthen funnel quality, ensure clean handoffs, and feed win/loss patterns back into GTM strategy and product thinking.
- Build and sharpen our sales playbook – we're constructing this machine together, and your fingerprints should be on it.
What You Bring You know what high‑performing GTM teams look like – and you know how to build one on the ground. You're structured, hands‑on, and relentless about improving performance. You treat pipeline like a system to be diagnosed and optimised, use data and AI‑driven signals continuously, and care as much about how deals are won as whether they close. You create clarity through action, raise the standard of thinking across the team, and don't wait for perfect conditions to move.
We’re Looking For Execution & Performance
- 6+ years in B2B SaaS across sales, SDR, or customer‑facing GTM roles.
- Demonstrated experience owning or materially influencing team quota attainment – not just contributing to it.
- Strong command of pipeline management, forecasting, and deal inspection.
- High data fluency – you read metrics, identify the real problem, and act on it quickly.
- Hands‑on experience using AI tools to analyse pipeline health, improve forecast accuracy, or close conversion gaps.
Coaching & Leadership
- Proven ability to improve performance – as a manager, team lead, or a top IC who made the people around them better.
- Ability to coach reps on discovery, qualification, and closing with feedback that is specific, grounded, and immediately actionable.
- Track record of addressing underperformance directly and raising the bar across a team, not just for individuals.
- Ability to coach others on integrating AI into their day‑to‑day sales workflows in ways that actually stick.
GTM & Selling Environment
- Experience in complex, consultative sales cycles where the use case isn't handed to you – you help define it.
- Clear, direct communicator who can turn strategy into execution without losing nuance.
- Cross‑functional experience working with Marketing, Product, and/or RevOps to improve GTM outcomes.
Operating Style
- Comfortable in fast‑paced, early‑stage environments – you build the plane while flying it and don't lose altitude.
- High ownership: you're accountable for outcomes, not activity.
- Strong bias for action and iteration – you don't wait for perfect systems before moving.
- Comfortable going deep in deal details – you lead from the front, not from a dashboard.
- Actively experiments with AI tools and integrates them into your own workflows, not just your team's.
Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high‑performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.
GTM Lead employer: Legora
Contact Detail:
Legora Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Lead
✨Tip Number 1
Get to know the company inside out! Research Legora's mission, values, and recent projects. This way, when you get that interview, you can show them you're not just another candidate – you’re genuinely excited about what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can go a long way in making you stand out and might even get you a referral!
✨Tip Number 3
Prepare for the interview by practising common questions and crafting your own success stories. Think about how your experience aligns with Legora’s goals, especially around AI and sales performance. Show them you’re ready to hit the ground running!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can keep you fresh in their minds. Plus, it shows you’re proactive – just like they want their team to be!
We think you need these skills to ace GTM Lead
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your passion for legal tech and how you can contribute to our mission.
Tailor Your Application: Make sure to customise your application to reflect the specific skills and experiences that align with the GTM Lead role. Highlight your B2B SaaS experience and how you've driven team performance in the past.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use metrics and examples to demonstrate how you've influenced quota attainment or improved pipeline management in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Legora!
How to prepare for a job interview at Legora
✨Know Your Numbers
Before the interview, make sure you’re familiar with key metrics related to GTM performance. Understand how to discuss pipeline management, quota attainment, and conversion rates. Being able to reference specific numbers will show that you’re data-driven and results-oriented.
✨Showcase Your Coaching Skills
Prepare examples of how you've successfully coached team members in previous roles. Highlight specific instances where your feedback led to improved performance. This will demonstrate your ability to raise the standard across a team, which is crucial for the GTM Lead position.
✨Familiarise Yourself with AI Tools
Since Legora values AI-driven insights, be ready to discuss your experience with AI tools in sales. Share how you’ve used these tools to analyse pipeline health or improve forecast accuracy. This will show that you can integrate technology into your workflows effectively.
✨Understand the Legal Tech Landscape
Research Legora and its competitors in the legal tech space. Be prepared to discuss how you can contribute to redefining legal work through innovative GTM strategies. Showing that you understand the industry will set you apart as a candidate who’s genuinely interested in the role.