Director, Product Marketing
Director, Product Marketing

Director, Product Marketing

Full-Time No home office possible
Legora

At a Glance

  • Tasks: Lead product marketing strategy and develop compelling narratives for our innovative AI platform.
  • Company: Join Legora, a pioneering tech company transforming legal work with AI.
  • Benefits: Enjoy a competitive salary, comprehensive benefits, and a supportive work environment.
  • Other info: Collaborate globally and thrive in a diverse, inclusive culture.
  • Why this job: Make a real impact in the legal industry by empowering lawyers with cutting-edge technology.
  • Qualifications: 10+ years in product marketing with experience in enterprise SaaS or AI.

Legora is on a mission: to redefine how legal work gets done. We are building it with lawyers, because it is the only way to ensure it gets done the right way—working side by side every step of the way. Our AI-native workspace empowers legal professionals not just to work faster, but to ask better questions and unlock new insights. From thousands of documents analysed in minutes to intelligent workflows designed in collaboration with leading practices, we are turning possibility into reality. Today we are trusted by global firms like Cleary Gottlieb, Goodwin, Bird & Bird and Linklaters in over 40 countries, with plans to grow further.

We are hiring a Director, Product Marketing to own positioning, messaging, and go-to-market strategy for a critical area of the Legora platform. Depending on background and business need, this role will anchor on one of several focus areas spanning core product, solutions, or platform capabilities. Regardless of the specific remit, the mandate is the same: translate what we build into a narrative the market understands and buyers act on.

This is a senior leadership role for someone who has spent a decade or more doing product marketing in high-growth enterprise SaaS or AI environments. They have led teams, shaped go-to-market strategy at the senior leadership level, and know how to build the marketing function around a product area, not just run launches. They are exceptional storytellers, strategists, and superb operators who can turn complex, technical capabilities into clear commercial advantage. The role reports to the VP of Product Marketing, with scope to build and manage a small team.

What You’ll Do

  • Recruit, mentor, and develop a small team of product marketing professionals as the function scales.
  • Define and own product positioning, messaging, and narrative strategy for your team and area of the platform.
  • Lead go-to-market strategy end-to-end, from market insight and narrative development through operational execution and performance measurement.
  • Develop deep expertise in your area, the buyers it serves, and the competitive landscape surrounding it.
  • Drive thought leadership and category-shaping content, including executive-level materials and external speaking opportunities.
  • Build enablement assets and frameworks that equip field teams to tell a consistent, compelling story.
  • Serve as a strategic advisor to GTM on high-value opportunities, bringing product and market context into deal cycles.
  • Align cross-functionally on roadmap priorities, launches, and market feedback.
  • Establish KPIs and reporting for your area’s marketing impact, ensuring clear line-of-sight from activity to revenue.

What You Bring

  • 10+ years in product marketing, with deep experience owning product or solutions GTM at scale in enterprise SaaS or AI.
  • Proven track record of leading and developing high-performing marketing professionals.
  • Deep experience marketing AI, data, or platform products, ideally to enterprise or professional services buyers.
  • A demonstrated ability to take complex, technical product capabilities and turn them into positioning that resonates with both technical evaluators and executive buyers.
  • Track record of building go-to-market motions that measurably grow pipeline and accelerate revenue—not just produce assets.
  • Exceptional writing and storytelling. You should be able to point to something you’ve written and defend every word.
  • Strategic operator who thrives in ambiguous, fast-moving environments and can set direction for others—not just execute.
  • Experience influencing at the executive level and working cross-functionally across Product, Sales, and Engineering.
  • Based in or willing to relocate to Stockholm, London, or New York City.

What’s In It For You

  • Global collaboration: Partner with teams and clients domestically and internationally.
  • Competitive package: Comprehensive salary, benefits, and tools for success.
  • Meaningful work: Your efforts shape how thousands of lawyers use AI daily.
  • In-person environment: U.S. offices designed for ambitious builders.
  • Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package including medical, dental, vision, and more.

Legora is an Equal Opportunity Employer. At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work.

Director, Product Marketing employer: Legora

Legora is an exceptional employer that fosters a collaborative and inclusive work culture, empowering employees to redefine legal work through innovative AI solutions. With a commitment to employee growth, the company offers comprehensive benefits, competitive salaries, and opportunities for meaningful contributions that shape the future of legal technology. Located in vibrant cities like Stockholm, London, and New York City, Legora provides a dynamic environment where ambitious professionals can thrive and make a significant impact.
Legora

Contact Detail:

Legora Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director, Product Marketing

✨Tip Number 1

Network like a pro! Reach out to connections in the legal tech space, especially those who might know someone at Legora. A friendly chat can open doors that applications alone can't.

✨Tip Number 2

Show off your storytelling skills! Prepare a compelling narrative about how your experience aligns with Legora's mission. This will help you stand out during interviews and discussions.

✨Tip Number 3

Research, research, research! Get to know Legora’s products and the competitive landscape inside out. This knowledge will not only impress but also help you tailor your approach when engaging with the team.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Legora team.

We think you need these skills to ace Director, Product Marketing

Product Marketing
Go-to-Market Strategy
Team Leadership
Storytelling
Strategic Thinking
Market Insight Development
Performance Measurement
Cross-Functional Collaboration
Content Development
AI Marketing
Enterprise SaaS Experience
Positioning and Messaging
Executive Communication
Pipeline Growth Strategies
Adaptability in Fast-Moving Environments

Some tips for your application 🫡

Show Your Storytelling Skills: As a Director of Product Marketing, your ability to tell a compelling story is key. Make sure your application showcases your writing prowess and how you've turned complex ideas into engaging narratives in the past.

Tailor Your Application: We want to see how you fit into our mission at Legora. Customise your CV and cover letter to reflect your understanding of our goals and how your experience aligns with the role. It’s all about making that connection!

Highlight Your Leadership Experience: This role involves mentoring and developing a team, so don’t shy away from sharing your leadership journey. Talk about how you've built teams and driven go-to-market strategies in previous roles.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Legora!

How to prepare for a job interview at Legora

✨Know Your Product Inside Out

Before the interview, dive deep into Legora's platform and its unique features. Understand how it empowers legal professionals and be ready to discuss how your experience in product marketing can enhance its positioning and messaging.

✨Craft Your Story

Prepare a compelling narrative about your career journey, focusing on your achievements in product marketing within SaaS or AI environments. Highlight specific examples where you've turned complex technical capabilities into clear commercial advantages.

✨Showcase Your Leadership Skills

Be ready to discuss your experience in leading and developing high-performing teams. Share examples of how you've mentored others and built successful go-to-market strategies that have driven measurable growth.

✨Align with Their Mission

Familiarise yourself with Legora's mission to redefine legal work. During the interview, express how your values align with theirs and how you can contribute to empowering lawyers through innovative technology.

Director, Product Marketing
Legora

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