Director, Product Marketing

Director, Product Marketing

Full-Time 90000 - 120000 € / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead product marketing strategy and develop compelling narratives for our innovative AI platform.
  • Company: Join Legora, a trailblazer in legal tech, transforming how legal work is done.
  • Benefits: Enjoy competitive salary, comprehensive benefits, and unlimited PTO.
  • Other info: Collaborative global environment with opportunities for personal and professional growth.
  • Why this job: Make a real impact in the legal industry with cutting-edge AI technology.
  • Qualifications: 10+ years in product marketing with experience in enterprise SaaS or AI.

The predicted salary is between 90000 - 120000 € per year.

About Us

Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, allowing teams to focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America, and APAC, and continue to expand through acquisitions including Qura, Walter AI, and Graceview.

Joining Legora means three things:

  • We lean in: ownership over titles, outcomes over intentions.
  • We fight for excellence: high standards, direct, ego-free feedback.
  • We grow together: as a team and with our customers.

Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar, this is the place.

The Role

We are hiring a Director, Product Marketing to own positioning, messaging, and go-to-market strategy for a critical area of the Legora platform. Depending on background and business need, this role will anchor on one of several focus areas spanning core product, solutions, or platform capabilities. Regardless of the specific remit, the mandate is the same: translate what we build into a narrative the market understands and buyers act on. This is a senior leadership role for someone who has spent a decade or more doing product marketing in high-growth enterprise SaaS or AI environments. They have led teams, shaped go-to-market strategy at the senior leadership level, and know how to build the marketing function around a product area, not just run launches. They are exceptional storytellers, strategists, and superb operators who can turn complex, technical capabilities into clear commercial advantage. The role reports to the VP of Product Marketing, with scope to build and manage a small team.

What You’ll Do

  • Recruit, mentor, and develop a small team of product marketing professionals as the function scales.
  • Define and own product positioning, messaging, and narrative strategy for your team and area of the platform.
  • Lead go-to-market strategy end-to-end, from market insight and narrative development through operational execution and performance measurement.
  • Develop deep expertise in your area, the buyers it serves, and the competitive landscape surrounding it.
  • Drive thought leadership and category-shaping content, including executive-level materials and external speaking opportunities.
  • Build enablement assets and frameworks that equip field teams to tell a consistent, compelling story.
  • Serve as a strategic advisor to GTM on high-value opportunities, bringing product and market context into deal cycles.
  • Align cross-functionally on roadmap priorities, launches, and market feedback.
  • Establish KPIs and reporting for your area’s marketing impact, ensuring clear line-of-sight from activity to revenue.

What You Bring

  • 10+ years in product marketing, with deep experience owning product or solutions GTM at scale in enterprise SaaS or AI.
  • Proven track record of leading and developing high-performing marketing professionals.
  • Deep experience marketing AI, data, or platform products, ideally to enterprise or professional services buyers.
  • A demonstrated ability to take complex, technical product capabilities and turn them into positioning that resonates with both technical evaluators and executive buyers.
  • Track record of building go-to-market motions that measurably grow pipeline and accelerate revenue—not just produce assets.
  • Exceptional writing and storytelling; you should be able to point to something you've written and defend every word.
  • Strategic operator who thrives in ambiguous, fast-moving environments and can set direction for others—not just execute.
  • Experience influencing at the executive level and working cross-functionally across Product, Sales, and Engineering.
  • Based in or willing to relocate to Stockholm, London, or New York City.

What’s In It For You

  • Global collaboration: Partner with teams and clients domestically and internationally.
  • Competitive package: Comprehensive salary, benefits, and tools for success.
  • Meaningful work: Your efforts shape how thousands of lawyers use AI daily.
  • In-person environment: U.S. offices designed for ambitious builders.

Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package:

  • Medical, Dental & Vision: Multiple medical plan options through Aetna and Kaiser Permanente; HSA or Healthcare FSA; Dental plans via MetLife; Vision plans via Vision Care.
  • Family Support: Generous parental leave; Free access to Maven Clinic; Dependent Care FSA; Free One Medical membership for employees and dependents.
  • Additional Perks: Pre-tax commuter benefits; Life Insurance + STD/LTD; 401(K) with generous company match; Unlimited PTO; Robust voluntary benefits including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more.

Legora is an Equal Opportunity Employer. At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

Director, Product Marketing employer: Legora AB

Legora is an exceptional employer that champions a culture of ownership, excellence, and collaborative growth. With a competitive benefits package and a commitment to diversity, employees are empowered to make meaningful contributions while working in a dynamic environment alongside top legal teams globally. The opportunity for professional development and the chance to shape the future of AI in legal work makes Legora a truly rewarding place to advance your career.

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Contact Detail:

Legora AB Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Director, Product Marketing

Tip Number 1

Network like a pro! Reach out to connections in the legal tech space, especially those who might know someone at Legora. A friendly chat can open doors that applications alone can't.

Tip Number 2

Show off your storytelling skills! Prepare a few examples of how you've turned complex product features into compelling narratives. This will resonate well with the team at Legora, who value clear communication.

Tip Number 3

Get familiar with Legora's products and their impact on legal teams. Being able to discuss how you can contribute to their mission will set you apart from other candidates.

Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the Legora team.

We think you need these skills to ace Director, Product Marketing

Product Marketing
Go-to-Market Strategy
Team Leadership
Storytelling
Strategic Thinking
Market Insight Analysis
Performance Measurement

Some tips for your application 🫡

Show Your Storytelling Skills:As a Director of Product Marketing, your ability to tell a compelling story is key. Make sure your application showcases your writing prowess and how you've turned complex ideas into engaging narratives in the past.

Highlight Your Leadership Experience:We want to see how you've led teams and shaped go-to-market strategies. Share specific examples of how you've developed high-performing marketing professionals and driven results in previous roles.

Be Clear on Your Impact:Quantify your achievements! Use metrics to demonstrate how your marketing efforts have accelerated revenue or grown pipeline. This will help us understand the tangible impact you've made in your previous positions.

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates about the role!

How to prepare for a job interview at Legora AB

Know Your Product Inside Out

Before the interview, dive deep into Legora's platform and its unique features. Understand how it stands out in the legal tech space and be ready to discuss how you can translate complex product capabilities into compelling narratives that resonate with potential buyers.

Showcase Your Storytelling Skills

As a Director of Product Marketing, your ability to tell a story is crucial. Prepare examples of past marketing campaigns or product launches where your storytelling made a significant impact. Be ready to defend your choices and explain how they drove results.

Demonstrate Leadership Experience

Highlight your experience in leading and mentoring teams. Share specific instances where you developed high-performing marketing professionals and how you shaped go-to-market strategies. This will show that you can not only execute but also inspire others.

Prepare for Cross-Functional Collaboration

Legora values collaboration across departments. Think of examples where you've successfully worked with Product, Sales, and Engineering teams. Be prepared to discuss how you align marketing strategies with broader business goals and how you handle feedback from various stakeholders.