Описание
As our Senior Trade & Shopper Marketing Manager, you'll help strengthen retail execution and measurement across the LEGO® Group. During this 12-month contract, you'll connect trade and shopper marketing with commercial thinking, retail execution and evidence-based decisions. You'll help develop frameworks, processes and capabilities that make our retail marketing investment more effective.
Задачи
Help define our Trade Marketing development and measurement framework across online, offline and omnichannel retail marketing. Establish relevant metrics and approaches for assessing retail marketing effectiveness with Sales, Trade Marketing and Analytics & Insights teams. Bring external retail perspectives into the team, exploring developments inside and outside the toy category to identify opportunities and potential pilots. Identify end-user needs and help translate them into practical digital solutions and improved business processes. Build clear case-for-change stories that help teams understand and adopt new approaches for retail planning, execution tracking & measuring ROI.
Требования
Significant hands-on retail marketing experience, ideally within fashion, beauty, apparel, consumer electronics or fast-moving consumer goods. Delivered shopper marketing plans, both eCommerce and offline. Worked with B2B retail customers on retail or shopper marketing activity. Built Retail Execution plans or frameworks for retail marketing activity. Led change management when introducing new tools, processes or capabilities. Created case-for-change narratives to build stakeholder support for new initiatives. Будет плюсом: Familiarity with data-systems & how digital systems/products work would be a significant advantage (E.g. how data flows from front-line apps to data lakes & visualization layers, understanding how measurement tools in the market capture data)
Условия
- During this 12-month contract We offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home if you wish.
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
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Trade & shopper marketing manager employer: Lego
LEGO Group is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London. With a flexible hybrid model, employees enjoy a balanced work-life integration while having access to robust professional development opportunities that empower them to grow within the company. Joining LEGO means being part of a purpose-driven team that values innovation and strives to make a positive impact through engaging consumer experiences.
