At a Glance
- Tasks: Create exciting integrated communications plans and bring bold ideas to life.
- Company: Join the LEGO Group, a leader in creativity and innovation.
- Benefits: Enjoy flexible working, generous discounts, and enhanced family care leave.
- Other info: Be part of a diverse team that values curiosity and creativity.
- Why this job: Make a real impact with your creativity and strategic thinking.
- Qualifications: Experience in communications planning and strong storytelling skills required.
The predicted salary is between 40500 - 49500 £ per year.
Are you the master-builder who can help us plan exciting integrated communications experiences using everything the LEGO Group has to play with? If so, we'd love to hear from you! We’re looking for an experienced planner/strategist who knows their owned from their earned, who dreams in consumer journeys, who gets as excited about a planning process as they do about big bold brave ideas!
The LEGO Agency is responsible for designing and building integrated comms experiences across all touchpoints: owned, earned, shared and paid, and we'd like you to join the team to create the most engaging and effective strategies for kids, adults and the brand.
Core Responsibilities
- Create and define multichannel communications plans combining owned, earned, paid and shared media.
- Bring big ideas to life across our ecosystem in key campaign periods and across the year, through clear, compelling and connected user journeys across multiple touchpoints.
- Combine creativity and effectiveness through strong understanding of audiences, touchpoints and channel thinking.
- Apply your understanding of how brands grow, and how effective comms create impact and get results.
- Use data and research to inform your approach, whilst being open to creative innovation and exploration.
- Strong storytelling, persuasive pitching and partner engagement to get teams excited and onboard with your thinking.
- Help to craft and develop our planning processes and collaboration across marketing and channel teams.
- Support your colleagues to refine their thinking, and build relationships across LEGO to create engaging experiences.
- Interested and curious about the world, challenges our view, and brings new perspectives to how we work.
- Play your part in our team succeeding.
The LEGO Agency is the global LEGO in-house advertising agency, creating award-winning and compelling content and campaigns for the LEGO brand. The Global Communication Strategy department is all about understanding audience and channel behaviours; to inspire and frame creative work. The team leads and develops strategies for all LEGO channels, earned, owned and paid.
Do you have what it takes?
- Significant experience in a communications planning or strategy role, responsible for channel and campaign planning, and communication architecture.
- Experience of using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans, and working to within a defined planning processes.
- Experience of working with channels/media owners to develop creative and executional thinking.
- Ability to stay ahead and move with consumer behaviours, technology platforms, and cultural shifts.
- Excellent communication skills – written, verbal, and emotional to be a key member of our team.
- Desire to stay close to projects throughout their life-cycle to maintaining strategic and creative excellence.
- Passion for creating communication work that has an impact, that matters and that’s memorable.
Preferred
- Experience within a global strategy/planning context beneficial, or working within a ‘multiple markets/regional’ capacity.
- Excellent presentation skills.
- Big team and cross-org collaborations.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace will be the office, store or factory specified in this advert.
Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
Learn more about our benefits, culture and workplace experience here.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career. Then make it real. Join the LEGO team today.
Location: London
Type: Full time
Sr. Communication Strategist employer: Lego
LEGO Group is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London. With a flexible hybrid model, employees enjoy a balanced work-life integration while having access to robust professional development opportunities that empower them to grow within the company. Joining LEGO means being part of a purpose-driven team that values innovation and strives to make a positive impact through engaging consumer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Communication Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lego and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lego are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lego on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lego. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sr. Communication Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lego. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lego:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lego’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lego
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lego will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lego, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
