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- Tasks: Lead marketing strategy and campaigns for the UK & Ireland, focusing on engaging kids through play.
- Company: Join a dynamic company dedicated to inspiring the builders of tomorrow.
- Benefits: Enjoy competitive pay, bonus potential, and flexible working arrangements.
- Why this job: Make a real impact in children's lives while developing your marketing expertise.
- Qualifications: Experience in brand management and consumer goods marketing, especially with kids' audiences.
- Other info: Work in a vibrant office with a culture that values creativity and inclusivity.
The predicted salary is between 28800 - 43200 ÂŁ per year.
We are looking for a Brand Manager to drive marketing strategy and campaign planning for UK & Ireland focusing on delivering key campaigns as well as developing a strong roadmap to help maintain strong commercial performance for a fixed term contract period ending 22nd April 2027. In return, we will look to offer a competitive pay and benefits package including bonus potential.
Core Responsibilities:
- Bring your full-funnel marketing expertise, critical thinking, and energy to this role to help deliver our mission: to develop the builders of tomorrow through play.
- In-depth experience in Brand Management and Consumer Goods Marketing with an in-store kids audience campaign focus, preferably within an international company in either FMCG or Entertainment sectors (cross-country exposure would be nice to see).
- Experience of owning budgets; product/demand forecasts; in market performance and tracking via reporting systems (i.e., IRI, Nielsen, Kantar, Circana).
- Ability to work 3 days in our Slough office 3 days per week (2 days from home).
Family Care Leave: We offer enhanced paid leave options for those important times. Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and they belong.
Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.
Brand Manager, UK & Ireland in Slough employer: Lego
Contact Detail:
Lego Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager, UK & Ireland in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Brand Manager role.
✨Tip Number 2
Show off your personality! When you get that interview, let your passion for marketing and play shine through. We want to see how you can bring energy and creativity to the table, so don’t hold back!
✨Tip Number 3
Prepare for those tricky questions! Brush up on your knowledge of brand management and consumer goods marketing. We’re looking for someone who can think critically and has a solid grasp of market performance metrics.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Brand Manager, UK & Ireland in Slough
Some tips for your application 🫡
Know Your Audience: Before you start writing, think about who will be reading your application. Tailor your language and examples to resonate with the brand's mission of inspiring children through play. Show us that you understand our values and how your experience aligns with them.
Showcase Your Experience: Highlight your previous roles in Brand Management and Consumer Goods Marketing. Use specific examples that demonstrate your expertise in driving marketing strategies and managing budgets. We want to see how you've made an impact in past positions, especially in campaigns targeting kids.
Be Authentic: Let your personality shine through in your application. We appreciate creativity and a bit of fun! Share your passion for marketing and how it connects to our mission. Remember, we’re looking for someone who can bring energy and enthusiasm to the role.
Apply Through Our Website: Make sure to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Lego
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current marketing strategies. Familiarise yourself with their recent campaigns, especially those targeting children and families. This will not only show your genuine interest but also help you discuss how your experience aligns with their mission.
✨Showcase Your Marketing Expertise
Prepare to discuss specific examples of your past work in brand management and consumer goods marketing. Highlight any successful campaigns you've led, particularly those that involved social media or in-store promotions aimed at kids. Use metrics to demonstrate your impact, like increased engagement or sales growth.
✨Understand the Market Landscape
Research the FMCG and entertainment sectors, focusing on trends that affect children's products. Be ready to discuss how these trends could influence the brand's strategy in the UK and Ireland. This knowledge will position you as a forward-thinking candidate who can contribute to their roadmap.
✨Emphasise Your Collaborative Spirit
Since the role involves working closely with teams both in the office and remotely, be prepared to share examples of how you've successfully collaborated in hybrid environments. Discuss your communication style and how you ensure everyone stays aligned, which is crucial for driving effective marketing strategies.
