Senior Channel Manager, eCommerce UK & Ireland

We have an opportunity to come join our UK & Ireland (UKI) B2B eCommerce team to drive an outstanding LEGO(R) digital shopper and consumer experience with our retail partners. Bring expertise in eCommerce, knowledge of best-in-class commercial approaches to help us reach more children and adult fans at one of the most loved brands!

Core Responsibilities

• Strategy: Set out a clear vision for the future of the online shopper product journey, and a prioritised roadmap for how to achieve this vision.
• Corporate events: Drive commercial performance of the top eCommerce accounts by strategically activating in retailer’s corporate occasions and throughout the year.
• Drive period calendar (DPC): Be a clear commercial voice and consultative partner collaborating with Trade Marketing teams to ensure the DPC plans are of high quality and aligned to core objectives set out in the joint business plan (JBP).
• Shopper journey & Digital shelf: Optimise the shopper journey to find and enjoy our products on retail partner sites. Partner closely with the Digital Merchandising Coordinator to ensure a strong digital shelf and focus on the key areas of optimisation.
• Test & Learn: Push retailer boundaries by driving innovation, network with internal partners both regionally and globally sharing knowledge, capturing findings and initiatives to copy and scale.
• Budgets: Own the retail media budget across all eCommerce retailers. Consult with Account Managers on conditional terms and allocation towards different initiatives.
• Leadership: Function as a mentor and sparring partner for the eCommerce team members, with day-to-day people management of the eCommerce Channel Associate who runs our sponsored search and display retailer marketing.

Do you have

• Full understanding of the digital retail landscape, including the dynamics of both Pureplay eCommerce and Omnichannel.
• Experience of optimising the retailer digital shopper journey (direct or indirect), owning/setting the vision, and driving this forward.
• Experience of utilising shopper acquisition channels including search, social and affiliate marketing and understanding key technical issues, and how they could be resolved.
• Experience owning and managing retailer budgets.
• Consistent track record of developing shopper insights via strong analytical approach and an ability to turn analysis into the creation, execution of actionable eCommerce programs and digital campaigns.
• Strong networking, relationship building, and interpersonal skills.
• Fluent in English both written and spoken.
• Able to work 3 days per week in our Slough UK & Ireland HQ.

Join the global LEGO(R) team

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive environment of play where everyone feels safe, valued, and they belong. The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s on offer:

• Family Care Leave: We offer enhanced paid leave options for those important times.
• Insurances: All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness: We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Colleague Discount: We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus: We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
• Your workplace: Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.

Just imagine building your dream career. Then make it real. Join the LEGO(R) team today.