Play Ideation Internship

Are you an aspiring ideator looking to discover new play? Join the LEGO Group’s Play Discovery team within the Creative Play Lab for a Paid Internship at our London Hub!

Are you driven by an unquenchable passion for discovering new play opportunities through early-stage ideation, concept development, and prototyping? If so, you could be one of the talented students joining our Play Discovery department this year, where creativity and imagination thrive!

Start date: 7th September 2026

Length: 4 months (until end of December 2026) with possibilities for extension

Commitment: Full-time or Part-time

Application: Please ensure your application is completed in English. To apply, simply submit the following by Saturday 18th July 2026. Please do not risk missing this deadline as we will not consider late applications for this role.

• An A4 size poster (landscape) designed by you to showcase why you think you are a good fit for the internship. You may use text, photographs, colour etc. to communicate your enthusiasm, talent and values.
• A current CV detailing your education and relevant experiences.
• A full portfolio showcasing a more in-depth range of your work. This should include projects that highlight your interests, reflect your passions and demonstrate your hobbies.
• A bespoke cover letter (no more than 200 words) that tells us what motivates you to apply for this internship and why you think you’re best suited for the placement. If you can do or say something to help your cover letter stand out, then please do. We encourage you to be original and authentic to who you are.

About us: Creative Play Lab is an ambitious, future‐focused innovation hub inventing radical new play opportunities and never‐seen‐before experiences for LEGO fans of today and tomorrow. We grow the boundaries of what play can become, using bold experimentation, advanced technologies, and deep insight into how kids play to imagine meaningful, next‐generation experiences. Our mix of creatives, innovators, researchers, engineers, and technologists rapidly transforms curiosity into tangible concepts, redefining the future of play and ensuring LEGO play remains at the forefront of creativity and joyful exploration.

As an intern in our Play Discovery department, you’ll join teams dedicated to letting loose their creative curiosity and exploring new play experiences. You’ll unleash your imagination across a range of innovation missions, collaborating cross-functionally to develop concepts into playable prototypes.

About the Internship: We look for interns who bring something genuinely different to our innovation hub, adding fresh cultural insight, creative energy, and new ways of thinking. Your time with us will span personal curiosity projects, team capability-building initiatives, and innovation missions. Every day is different and you’ll learn directly from a world‐class multidisciplinary team as you build your craft, embracing ambiguity as you discover new play experiences.

Meet the Play Ideation team: The Play Ideation team champions the exploration and shaping of early‐stage ideas and future possibilities. We turn ‘what if?’ into ‘what’s next?’ by helping teams nurture emerging concepts and seed visions that can be felt, tested, understood, and communicated. We grow early sparks into visions for new play by cultivating a creative, collaborative, and playful environment.

Internship Eligibility: You must be a student or a 2026 graduate. You must already have the right to work in the UK for the duration of the internship period. We also encourage interns to have experience with at least some of the following:

• Sketching
• Concept Artwork
• Graphic Design
• Facilitation
• LEGO Model Building
• Animation
• Videography / Editing
• Artistic hobbies – music, art, dance, design, fashion etc.
• Cultural awareness – visiting exhibitions, researching, exploring, travelling

What we’re looking for:

• Curiosity: Our teams thrive on a playful curiosity in all they do. You need to be always asking questions, seeking the reason “why”, digging for answers even when it’s hard and never stop wondering “what if...”
• Bravery: Our organisation is a huge place full of different people and different perspectives. You need to be comfortable meeting new people every day, speaking up when you disagree, receiving feedback, facing the unknowns of innovation head on and forging yourself a path when things aren’t well defined.
• Focus: Our workload and priorities are always changing. You need to be happy shifting priorities fast, focusing on a high priority task one week then focusing on developing your own independent curiosities the next.

Responsibilities: We want you to bring all your energy, enthusiasm and experiences to work every day so we can achieve amazing things together while you learn along the way. Some of your typical responsibilities could include:

• Supporting teams in facilitating their ideation sessions
• Helping to turn sparks into visualisations into concepts
• Exploring your own ideation and directions for creative exploration
• Challenging teams to think outside the norm and broaden their horizons

Perks:

• Work with a passionate multi-disciplinary team of like-minded creative inventors where you’ll learn something new every day and build your professional network
• Work in the LEGO Group’s London Hub within the top secret ‘Red Brick’ area
• Be an active co-creator with kids – they know how to make fun and meaningful play.

Come and join us as we discover the future of play! Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you? Here is what you can expect:

• Family Care Leave: We offer enhanced paid leave options for those important times.
• Insurances: All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing: We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount: We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus: We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace: When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.