Job DescriptionAs our Marketing Manager, you'll lead the regional execution of key LEGO Retail campaigns across EMEA, helping connect shoppers with exciting product launches, seasonal moments and store experiences. You'll partner with global teams, internal business units and agency partners to bring campaigns to life across stores and eCommerce, while ensuring strong local relevance and excellent execution. You'll also act as a key point of contact for one regional business unit, identifying opportunities to strengthen integration and maximise the impact of retail marketing activity. Required ExperienceAt least 5 years demonstrated experience in driving retail marketing plans that supported commercial objectives, traffic growth and sales performance across EMEA markets.Delivering omnichannel retail or trade marketing campaigns, with deep experience across store and eCommerce shopper touchpoints. Developed in-store marketing materials and partnered effectively with external creative agencies.Executed full-funnel marketing campaigns that increased retail traffic and support sales performance. Managed PR and influencer activation programmes to support campaign objectives. Translated shopper insights into actionable marketing plans, in-store experiences and campaign recommendations. Led end-to-end campaign delivery, including asset development, retail activation, media planning and stakeholder communications.What you'll buildRegional execution of LEGO Retail marketing campaigns across EMEA. Local marketing activations that connect campaign moments with shopper needs and market opportunities. Media plans that increase store footfall and online traffic during key campaign periods. Strong collaboration between LEGO Retail, Business Units and agency partners. Campaign learnings and insights that help shape future marketing activity. What matters most is your ability to combine strong campaign execution with commercial thinking and attention to detail. Life on the teamYou'll join the Retail Experiences & Marketing team within LEGO Retail, working alongside a team of marketing colleagues focused on creating engaging experiences for shoppers across EMEA. Success comes from being organised, positive, resilient and enthusiastic, while maintaining high standards and supporting shared goals. What success looks likeYou'll become the regional voice for key campaigns, balancing global priorities with local market opportunities and ensuring every campaign lands effectively across stores and digital channels. Over the coming months, you'll help strengthen integration across internal Business Units and identify new opportunities to drive awareness of the LEGO product portfolio. You'll work closely with global marketing teams, Business Units, agency partners and fellow LEGO Retail marketing colleagues to deliver memorable shopper experiences.So, if you're interested in this role we encourage you to apply as soon as possible.Family Care Leave - We offer enhanced paid leave options for those important times.Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.Your workplace will be the office, store or factory specified in this advert.Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.Just imagine building your dream career.Join the LEGO team today.SummaryLocation: LondonType: Full time
Campaign Manager - Permanent in London employer: Lego
LEGO Group is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London. With a flexible hybrid model, employees enjoy a balanced work-life integration while having access to robust professional development opportunities that empower them to grow within the company. Joining LEGO means being part of a purpose-driven team that values innovation and strives to make a positive impact through engaging consumer experiences.
