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For Companies At a Glance
- Tasks: Lead influencer strategies across EMEA, connecting creators and brands for impactful campaigns.
- Company: Join the LEGO Group's internal creative agency, known for innovation and creativity.
- Benefits: Enjoy flexible work options, generous discounts, and enhanced wellbeing resources.
- Why this job: Be part of a dynamic team shaping influencer marketing with a focus on creativity and effectiveness.
- Qualifications: Experience in influencer or social media marketing, with a passion for campaign execution.
- Other info: Apply soon; positions may close early based on demand.
The predicted salary is between 36000 - 60000 £ per year.
Are you a versatile influencer strategist with experience working in EMEA (Europe, Middle East & Africa) markets looking to deliver outstanding creative output? We’re looking for a strategist to join the London Hub team of Our LEGO Agency (the internal creative agency at the LEGO Group), with hands-on experience connecting creators and brands to help define a role for influencer across several different audiences. You’ll work with our Global Influencer team to apply influencer strategies within a local context, and drive cohesion across EMEA markets.
Core Responsibilities
- Work with the global influencer team to define overall influencer strategy, incorporating local nuances and priorities.
- Support the development of local influencer strategies, ensuring they are complimentary to the global approach.
- Govern the influencer database within the region, prioritising long-term relationship building.
- Collaborate with teams across Our LEGO Agency and the LEGO Group to implement local and global creator campaigns.
- Act as a custodian of Influencer as a channel throughout the business and with key stakeholders.
- Drive our Creative Effectiveness strategy within the Influencer field.
- Coordinate external partners regionally to implement global influencer projects on our behalf.
Do you have what it takes?
- Experience in influencer marketing, or social media marketing (with an interest in influencer).
- Experience planning and executing campaigns across multiple markets.
- A knowledge of talent and influencer contract must haves, as well as Advertising Disclosure Standards in multiple markets.
- Experience briefing and working with external agency partners.
- Experience using Influencer Management/Database Tools.
- Has a passion for measurement and effectiveness.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
- Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Join the LEGO team today.
Influencer Strategy Manager, EMEA employer: Lego
Contact Detail:
Lego Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Strategy Manager, EMEA
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing across the EMEA region. Understanding local nuances and cultural differences will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the influencer marketing space, especially those who have experience working with brands in EMEA. Attend industry events or webinars to connect with potential colleagues and gain insights that could set you apart.
✨Tip Number 3
Showcase your knowledge of influencer management tools and databases. Be prepared to discuss how you've used these tools in past roles to drive successful campaigns, as this is a key requirement for the position.
✨Tip Number 4
Prepare examples of successful campaigns you've executed across multiple markets. Highlight your ability to adapt strategies to different audiences, as this will demonstrate your capability to work effectively within the global framework of the LEGO Group.
We think you need these skills to ace Influencer Strategy Manager, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing and social media. Emphasise any campaigns you've planned or executed across multiple markets, as this is crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for influencer marketing and detail how your experience aligns with the responsibilities outlined in the job description. Mention specific examples of successful campaigns you've worked on.
Showcase Your Knowledge: Demonstrate your understanding of talent and influencer contract essentials, as well as Advertising Disclosure Standards in various markets. This knowledge is key to the role and should be highlighted in your application.
Highlight Collaborative Experience: Since the role involves collaboration with global teams and external partners, include examples of how you've successfully worked with others to implement strategies or campaigns. This will show your ability to drive cohesion across different markets.
How to prepare for a job interview at Lego
✨Know Your Influencer Landscape
Familiarise yourself with the current influencer marketing trends in the EMEA region. Be prepared to discuss specific campaigns that have been successful and how they align with local cultures and preferences.
✨Showcase Your Strategic Thinking
Demonstrate your ability to develop and implement influencer strategies. Prepare examples of how you've tailored global strategies to fit local markets, highlighting your understanding of regional nuances.
✨Understand the Legalities
Brush up on talent and influencer contract essentials, as well as Advertising Disclosure Standards across different EMEA markets. Being knowledgeable about these aspects will show your preparedness for the role.
✨Highlight Collaboration Skills
Emphasise your experience working with cross-functional teams and external partners. Share examples of how you've successfully collaborated on campaigns, showcasing your ability to drive cohesion across various stakeholders.
