At a Glance
- Tasks: Lead a global team to shape LEGO's consumer data strategy and enhance digital engagement.
- Company: Join the iconic LEGO Group, where creativity and innovation thrive.
- Benefits: Enjoy flexible work, competitive pay, wellness resources, and a generous colleague discount.
- Other info: Be part of a diverse, inclusive culture that values creativity and collaboration.
- Why this job: Make a real impact on how we connect with consumers through data-driven insights.
- Qualifications: Proven leadership in analytics, business transformation, and a passion for consumer engagement.
The predicted salary is between 43200 - 72000 € per year.
Core Responsibilities:
- Owns business accountability for the LEGO Group’s consumer data strategy – How we responsibly and effectively collect and use behavioural data.
- Leads a global team of analytics & insights partners, data & reporting enablement specialists, and business improvement experts.
- Acts as the business owner for product teams delivering the enabling and data functions of the connected digital ecosystem.
- Work closely with product teams, marketers, content publishers, and audience strategy teams to deliver product insights to optimise product development.
- Partner closely with measurement teams across the LEGO Group to model and continually improve the commercial effectiveness of upper funnel brand building & consumer engagement initiatives on LEGO owned channels.
- Work closely with key internal partners including the Data Office and Legal team to ensure that data is being collected responsibly, processed and managed ethically, according to appropriate legislation and the LEGO Group’s values – Acts as the business owner of our global Cookie & Privacy policies.
- Ensure the connected digital ecosystem becomes a source of data for the whole organisation, powering up product and marketing development.
Play your part in our team succeeding! The Data, Analytics & Business Improvement team is an analytics & continuous improvement practice within the LEGO Group’s Digital Consumer Engagement (DCE) function. We focus on building meaningful, long-lasting relationships with consumers and shoppers, and we do this through the ethical and effective use of data.
Qualifications:
- Proven senior leadership experience in digital product related analytics & insights or consumer data.
- Business transformation or consulting experience, and track record of leading projects and people with global scale.
- Passionate about building strong and sustainable relationships with partners based on clearly defined priorities and accountabilities.
- Experience in consumer digital products or services with strong consumer brands – demonstrated understanding of the fundamentals of brand marketing, and how to effectively engage consumers.
- Have demonstrated results through others in a matrix organisation.
- Able to prioritise well and engage with a change mindset with the ability to take people on the journey.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.
Here is what you can expect:
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
- Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO team today.
Head of Data, Analytics and Business Improvement employer: Lego
The LEGO Group is an exceptional employer, offering a vibrant work culture that prioritises creativity, collaboration, and inclusivity. With a strong commitment to employee wellbeing, we provide generous benefits such as enhanced family care leave, comprehensive insurance coverage, and a rewarding bonus scheme. Located in London, our hybrid work policy fosters flexibility while empowering employees to grow through meaningful projects that inspire the builders of tomorrow.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Data, Analytics and Business Improvement
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Head of Data, Analytics and Business Improvement. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Head of Data, Analytics and Business Improvement
Some tips for your application 🫡
Tailor Your Application:Make sure to personalise your application for the Head of Data, Analytics and Business Improvement role. Highlight your experience in consumer data strategy and how it aligns with our mission at StudySmarter.
Showcase Your Leadership Skills:We want to see your proven senior leadership experience! Share examples of how you've led teams and projects on a global scale, especially in digital product analytics and insights.
Emphasise Collaboration:Collaboration is key in this role. Illustrate how you've successfully partnered with various teams, like marketers and product developers, to drive business improvement and consumer engagement.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Lego
✨Know Your Data Inside Out
As the Head of Data, Analytics and Business Improvement, you'll need to demonstrate a deep understanding of consumer data strategies. Brush up on how data is collected, processed, and used ethically. Be ready to discuss specific examples of how you've successfully implemented data strategies in previous roles.
✨Showcase Leadership Experience
This role requires proven senior leadership experience. Prepare to share stories that highlight your ability to lead global teams and drive business transformation. Use the STAR method (Situation, Task, Action, Result) to structure your responses and make them impactful.
✨Understand the LEGO Brand
Familiarise yourself with LEGO's values and how they relate to consumer engagement. Be prepared to discuss how you can leverage your experience in brand marketing to enhance LEGO's digital presence. Showing genuine enthusiasm for the brand will set you apart from other candidates.
✨Prepare for Ethical Data Discussions
Since this role involves working closely with legal teams on data policies, be ready to discuss your approach to ethical data management. Think about how you've navigated similar challenges in the past and be prepared to articulate your understanding of relevant legislation.