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- Tasks: Lead the Social and Entertainment Content Analytics team to optimise performance across channels.
- Company: Join The LEGO Group, a pioneer in creativity and innovation since 1932.
- Benefits: Enjoy hybrid work, family care leave, generous discounts, and wellbeing resources.
- Why this job: Be part of a dynamic team driving impactful marketing insights and shaping the future.
- Qualifications: Extensive experience in social media marketing and advanced analytics is essential.
- Other info: Applications are reviewed continuously, so apply early to secure your chance!
The predicted salary is between 43200 - 72000 £ per year.
Are you ready to be a key part of an exciting journey? Join our Global Marketing Performance team in this newly created role to provide impactful strategic direction to measure social and entertainment content performance across all channels. Global Marketing Performance plays a pivotal role in spearheading the marketing performance agenda at The LEGO Group. The team is responsible for developing and implementing scalable ways to measure and analyse marketing activations and experiments that generate actionable, data-driven insights to inform the full value chain.
We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office and 2 days from home. No relocation assistance is offered for this position.
Core Responsibilities:- Lead the Social and Entertainment Content Analytics team within Global Marketing Performance.
- Own and develop the effectiveness framework for both social media and entertainment content, working closely with global and local collaborators.
- Develop a roadmap to optimise the efficiency of social media and entertainment content, and uncover opportunities for improvement and innovation.
- Partner with Data Science team and external partners to apply advanced analytics to uncover performance insights.
- Ensure performance effectiveness outputs and insights are fully implemented across the entire organisation and facilitate data-driven decision-making with collaborators to inform marketing and commercial decisions.
- Develop and elevate social and entertainment content performance data and insights capabilities across the organisation.
- Extensive experience at a similar level within entertainment content and social media marketing performance and effectiveness.
- Experience and a strong understanding of advanced analytics solutions, in particular econometrics/MMM.
- Experience leading strategic projects, building strong and sustainable relationships with other stakeholders based on clearly defined priorities and accountabilities.
- People leadership experience across social and entertainment content analytics.
- Extensive knowledge of the external media landscape.
- Strong transformational leadership including rigorous prioritisation and strong engagement capability in the matrix environment, being able to influence senior stakeholders.
- Proven track record of driving business change based on delivering actionable insights from multiple data sources.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Join the LEGO team today.
About Us: Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow.”
Director, Global Social Media Analytics employer: Lego
Contact Detail:
Lego Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Global Social Media Analytics
✨Tip Number 1
Familiarise yourself with the latest trends in social media analytics and entertainment content. This will not only help you understand the landscape but also allow you to speak confidently about how you can contribute to the team.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in social media marketing performance. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used advanced analytics to drive business change. Highlighting your past successes will demonstrate your capability to deliver actionable insights.
✨Tip Number 4
Showcase your leadership skills by discussing how you've built strong relationships with stakeholders in previous roles. The ability to influence and engage others is crucial for this position.
We think you need these skills to ace Director, Global Social Media Analytics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in social media marketing and analytics. Focus on specific achievements that demonstrate your ability to lead strategic projects and drive business change through actionable insights.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the LEGO Group's mission. Discuss how your background aligns with the core responsibilities of the position, particularly in developing frameworks for social media and entertainment content.
Showcase Leadership Experience: Emphasise your people leadership experience in your application. Provide examples of how you've built strong relationships with stakeholders and led teams to achieve measurable results in analytics and marketing performance.
Highlight Analytical Skills: Detail your understanding of advanced analytics solutions, such as econometrics or MMM, in your application. Mention any relevant projects where you applied these skills to uncover performance insights and inform decision-making.
How to prepare for a job interview at Lego
✨Showcase Your Analytical Skills
As a Director of Global Social Media Analytics, you'll need to demonstrate your expertise in advanced analytics solutions. Be prepared to discuss specific examples of how you've used data to drive marketing performance and decision-making in previous roles.
✨Understand the LEGO Brand
Familiarise yourself with LEGO's values, mission, and recent marketing campaigns. Showing that you understand the brand and its audience will help you connect your experience to their needs and demonstrate your enthusiasm for the role.
✨Prepare for Leadership Questions
Expect questions about your leadership style and experience managing teams. Be ready to share examples of how you've successfully led projects, built relationships with stakeholders, and influenced decision-making in a matrix environment.
✨Discuss Innovation and Improvement
The role involves optimising social media and entertainment content. Prepare to discuss your approach to identifying opportunities for improvement and innovation, and how you've implemented changes based on performance insights in the past.
