At a Glance
- Tasks: Create engaging digital content and tell inspiring stories for the LEGO Group.
- Company: Join the iconic LEGO Group, a brand loved worldwide.
- Benefits: Enjoy family care leave, insurance, wellbeing resources, and a generous colleague discount.
- Other info: Hybrid work model with excellent career growth opportunities.
- Why this job: Be part of a creative team that shapes storytelling in a dynamic media landscape.
- Qualifications: Experience in digital content creation and strong writing skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
Are you a hands-on digital storyteller with a newsroom instinct, someone who can spot uplifting and inspiring stories and create engaging quality content across the LEGO Group’s own news channels? The LEGO Group is one of the world’s most reputable and well-loved brands, and we are looking for an experienced, hands-on digital content manager to help make this happen. This is a creator role. You will develop content, from first draft to final publish, working closely with communications colleagues and subject matter experts to source and shape stories across product and manufacturing innovation, workplace and factory investment stories, sustainability, and leadership storytelling.
The role reports to the head of Corporate Communications. You will collaborate closely with colleagues as well as the wider Corporate Brand Communications team. Together, you will deliver the editorial calendar and day-to-day content creation.
Core Responsibilities
- Develop corporate content from idea to publication: find strong angles and turn ideas into clear, audience-first storytelling across the LEGO.com Newsroom, LinkedIn and other social channels, with content built for each platform.
- Run a disciplined editorial cadence: deliver at pace without compromising quality, accuracy, or judgement.
- Collaborate with speed and rigour: partner with colleagues and experts across the business to gather input quickly, manage approvals, and maintain high standards of accuracy, LEGO tone of voice and governance.
- Drive reach and engagement: Apply practical SEO, GEO and platform optimisation to increase reach and engagement.
- Use data insights to improve performance: track results and turn learnings into better formats, visuals and channel choices.
This is a fantastic opportunity to bring new skills to the team and help us evolve our storytelling, so it stays trustworthy, engaging and refreshingly relevant for our audiences in a rapidly changing media landscape.
Do you have what it takes?
- Proven track record: creating digital content at pace in a newsroom, publisher, platform environment, or with a global brand.
- Platform-native storytelling: creating the right content for the right platform and understanding what works across formats.
- Hook-first thinking: strong instincts for what makes people stop, click and engage combined with an editorial nose for a good story.
- Outstanding writer: (native-level English, written and spoken) able to move effortlessly between short-form copy, longer posts/articles, video scripts and executive voice.
- Data-informed creativity: experience using data to inform content creation that is optimised for platform algorithms and LLMs.
- Strong reputational judgement: understanding of what’s sensitive and high risk and able to shape content to protect and strengthen brand trust.
- Natural collaborator and self-starter: confident working across stakeholders and moving work forward.
What’s in it for you?
- Family Care Leave: We offer enhanced paid leave options for those important times.
- Insurances: All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing: We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount: We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus: We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- Workplace: When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO team today.
Digital Corporate Content Manager (Fixed-Term Contract) employer: Lego
The LEGO Group is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of London. With a strong commitment to employee wellbeing, generous benefits including family care leave and a colleague discount, and a hybrid working model, we empower our team members to thrive both personally and professionally. Join us to be part of a diverse and inclusive environment where your storytelling skills can shine and contribute to meaningful narratives that inspire audiences worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Corporate Content Manager (Fixed-Term Contract)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lego and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lego are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lego on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lego. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Corporate Content Manager (Fixed-Term Contract)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lego. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lego:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lego’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lego
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lego will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lego, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
