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- Tasks: Lead the eCommerce strategy for APAC and drive innovative shopper marketing initiatives.
- Company: Join the LEGO Group, a global leader in creativity and play.
- Benefits: Enjoy family care leave, insurance coverage, wellbeing resources, and a generous colleague discount.
- Why this job: Shape the future of eCommerce while making a real impact in a dynamic environment.
- Qualifications: Experience in eCommerce and digital marketing, with strong analytical and project management skills.
- Other info: Be part of a diverse and inclusive culture that values creativity and collaboration.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Are you excited by the prospect of translating the Global Shopper Strategy into actionable regional eCommerce Strategy and omnichannel plans for APAC? Join us on an exciting journey to accelerate our eCommerce growth ambitions!
No relocation assistance is provided for this role.
Core ResponsibilitiesThis role will report to Head of APAC Trade & Shopper Marketing based in Singapore Hub. The Senior Manager, Trade & Shopper Marketing (TSM), plays a pivotal role in translating the Global Shopper Strategy into actionable regional eCommerce Strategy and omnichannel plans for APAC to accelerate our eCommerce growth ambitions for APAC. This role will also shape strategy, orchestrate execution and influence global roadmaps. It acts as the voice of both Global and Regional Shopper to ensure shopperâcentricity in globally developed marketing campaigns.
- Lead Regional eCommerce Strategy & Execution
- Translate APAC's regional eCommerce strategy into clear performance goals, activation frameworks, and platformâspecific execution plans.
- Develop shopper activations that improve conversion and category growth across B2B eCommerce partners and marketplaces.
- Use platform insights and analytics to guide decisions, uncover opportunities and drive continuous performance improvement.
- Accelerate APAC Retail Innovation & Enable eCommerce / Omnichannel Growth
- Lead the APAC innovation agenda and ensure shopperâfirst solutions that can scale effectively across online and offline touchpoints.
- Build bestâinâclass toolkits tailored to APAC's diverse retail landscape.
- Collaborate with the Performance Marketing team and BUs to test, scale, and commercialise innovative eCommerce activations.
- Support agile ways of working across regional and BU teams, and share best practices across APAC.
- Shape Campaign Development & Deliver Excellence in Activation
- Serve as the team's eCommerce lead â guiding TSM team members on platform capabilities, limitations, content guidelines, measurement, and retailer requirements.
- Create fullâfunnel activation strategies that strengthen conversion and engagement across thirdâparty retail channels.
- Lead the APAC eCommerce annual campaign planning and maintain the activation calendar, ensuring close alignment with our BUs in APAC.
- Effective Collaboration & Influence
- Be the voice of APAC in global discussions to ensure shopperâcentricity and influence campaign development.
- Build trusted partnerships across Global Marketing, Commercial Development Teams, Trade Shopper Marketing and Integrated Marketing Teams, Finance, Legal, Operations, and Agency teams.
As the regional eCommerce lead within TSM, this role plays a key role in capability building, fostering agile leadership, and crossâfunctional alignment. In this role, you will be part of a dynamic Markets & Channel, Central Marketing (MCCM) Organization, responsible for generating demand and growing active consumer base. You will be strategically responsible for shaping the regional shopper marketing priorities, identifying eCommerce commercial opportunities, to accelerate eCommerce business growth in the APAC retail landscape. You will have the overall ability to be responsible for key seasonal shopper opportunities, innovate and shape the vision for both Shopper strategy and enable execution excellence in our thirdâparty retail channels. Your retail leadership capabilities are pivotal to ensuring success in our diverse and dynamic APAC geographies, which stretch across six major business units - Australia and New Zealand (ANZ), Japan, Korea, Singapore Malaysia & Travel Retail (SGMYTR), Hong Kong & Taiwan (HKTW), India and Emerging Asia.
Do you have what it takes?
- Solid experience in eCommerce, digital marketing, marketplace, or omnichannel marketing experience, preferably within FMCG or a global consumer brand.
- Strong APAC eCommerce experience, familiarity with market nuances and retailer ecosystems within the region.
- Solid project management capability and comfort working within agile frameworks.
- Deep understanding of shopper behaviour, conversion drivers, and digital shelf mechanics.
- Strong analytical competence and the ability to translate insights into commercial actions.
- Familiarity with global marketing dynamics and an ability to produce culturally nuanced campaigns.
- Excellent communication skills and the ability to work effectively within a global, collaborative environment.
- Project management, strong organisational and time management skills.
- Curious and keen interest in learning!
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What's in it for you?
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances â All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount â We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children's Rights.
Just imagine building your dream career. Then make it real. Join the LEGO team today. Apply online on our LEGO Careers Portal today.
Senior Manager, eCommerce (Trade Shopper Marketing APAC) in London employer: LEGO SINGAPORE PTE. LTD.
Contact Detail:
LEGO SINGAPORE PTE. LTD. Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Senior Manager, eCommerce (Trade Shopper Marketing APAC) in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at LEGO or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
â¨Tip Number 2
Prepare for interviews by diving deep into the companyâs eCommerce strategies. Know their products, their market position, and how they engage with shoppers. This will show youâre genuinely interested and ready to contribute.
â¨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've used data to drive decisions in past roles. Highlight specific examples where your insights led to successful outcomes in eCommerce or marketing.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, it shows youâre serious about joining the team and ready to take on the challenge.
We think you need these skills to ace Senior Manager, eCommerce (Trade Shopper Marketing APAC) in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in eCommerce and shopper marketing. We want to see how your skills align with the role, so donât hold back on showcasing your achievements!
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, be sure to include examples of how you've used analytics to drive performance improvements in past roles. We love numbers, so let them shine!
Demonstrate Collaboration: This position requires effective collaboration across various teams. Share specific instances where youâve successfully worked with cross-functional teams to achieve common goals. Weâre all about teamwork here at StudySmarter!
Apply Early!: We review applications on an ongoing basis, so donât wait until the last minute to apply. If youâre excited about this opportunity, head over to our website and submit your application as soon as possible!
How to prepare for a job interview at LEGO SINGAPORE PTE. LTD.
â¨Know Your eCommerce Inside Out
Make sure you brush up on the latest trends in eCommerce, especially within the APAC region. Understand the nuances of shopper behaviour and conversion drivers that are specific to this market. This knowledge will help you demonstrate your expertise and show how you can translate global strategies into actionable plans.
â¨Showcase Your Analytical Skills
Be prepared to discuss how you've used data and analytics to drive performance improvements in past roles. Bring examples of how you've translated insights into commercial actions, particularly in a digital marketing or omnichannel context. This will highlight your ability to make data-driven decisions.
â¨Demonstrate Collaboration and Influence
Since this role involves working with various teams, be ready to share examples of how you've built trusted partnerships in previous positions. Talk about how you've influenced campaign development and ensured shopper-centricity in your projects. This will showcase your collaborative spirit and leadership capabilities.
â¨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical challenges related to eCommerce strategy and execution. Think through potential scenarios where you might need to innovate or adapt strategies for different markets within APAC. This will show your problem-solving skills and adaptability in a dynamic environment.
