Branded Channel Key Account Manager (LEGO Certified Store)

Are you a proactive and ambitious Key Account Manager who thrives on driving sales and building strong client relationships? Join our dynamic team and play a key role in strengthening partnerships, delivering value, and accelerating business growth in Singapore!

Core Responsibilities

• Partner Relationship Management: Serve as the primary point of contact for key accounts, LEGO Certified Stores (LCS) in Singapore, ensuring effective communication and strong partnership management. Drive effective Joint Business Plans and ensure alignment on shared goals to achieve mutual success, while ensuring brand equity is protected at all times. Build trust and foster strong, long-term relationships with retail partners. Manage LCS SG Customer Pulse as a key critical metric.
• Business Development: Own and manage account trade investment budget and P&L to improve and drive sustainable value growth. Manage customer sell-in and sell-thru with proper portfolio to maintain a healthy and profitable business portfolio. Drive continuous channel improvement and identify growth opportunities. Lead annual negotiations and set yearly trade terms and performance scorecard.
• Account Strategy and Planning: Develop and implement strategic channel plans for partners, aligning growth objectives with resource allocation and planning. Regularly monitor account performance to ensure revenue targets and customer satisfaction goals are met. Identify potential risks to account success and proactively address them with actionable solutions. Provide a fact-based storyline in monthly and weekly sales huddles to review customer performance and market situation.
• Collaboration with Cross-Functional Teams: Ensure accurate forecasting and partner with operations team to ensure smooth and timely delivery of products and services, addressing any operational challenges. Work closely with internal teams (marketing, operations, sales) to ensure partners’ needs and expectations are met with timely and high-quality service. Collaborate with Retail Excellence Manager to ensure best-in-class in-store execution including brand image, visual merchandising, product placement and in-store communications.
• Market Insights & Reporting: Monitor retail industry trends and competitive landscape to identify new opportunities for account growth and optimization. Provide regular, structured updates to senior management on account performance, challenges, and emerging opportunities. Lead quarterly business reviews with partners to assess performance, align future plans and address performance gaps or growth opportunities.

Do you have what it takes?

• Minimum 8-10 years of relevant experience in channel and account management.
• Proven experience managing strategic retail accounts, to build long-term partnerships and influence senior stakeholders.
• Solid understanding of retail operations, in-store execution, merchandising standards, and consumer journey across physical retail environments.
• Ability to develop, implement, and track channel and account strategies aligned with business objectives.
• Clear, structured communicator with experience leading business reviews and presenting insights to partners and senior management.
• Proactive attitude to recognize issues early and take corrective actions.
• Hands-on experience in retail store operations and management, within either directly operated stores or franchise/partner-led retail environments.
• Ability to work independently while collaborating effectively within cross-functional and partner teams.
• Proactive, self-motivated attitude, demonstrating strong initiative and ownership in driving results.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

• Family Care Leave: We offer enhanced paid leave options for those important times.
• Insurances: All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing: We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount: We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus: We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace: When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real. Join the LEGO® team today.