APAC Travel Retail Channel Lead

Are you interested in unlocking the potential of the Travel Retail channel in APAC and helping brand recruitment across the region? Join us to lead strategic growth, enhance customer experiences, and drive sales across our Travel Retail Stores!

Core Responsibilities

• Channel Development
  • Drive Joint Business Planning with top customers & top‑to‑top meetings (BU GM participation for key customers as needed), and input into APAC & BU Integrated Commercial Planning.
  • Be the owner of SBU P&L including co‑developing activation calendar with key customers, management of budgets (e.g. TI, marketing, distribution).
  • Partner with global TR team on growing LEGO Travel Stores, esp. Route‑To‑Market considerations, commercial assessment.
  • Drive stronger governance of the channel to ensure clarity of execution (e.g. data, in‑store photos).
  • Periodic negotiations on trading terms with customers.
  • Continually find ways to refine ways‑of‑working to strengthen efficiency & effectiveness of the broader TR ecosystem.
• Key Account Management
  • Flow of Goods planning on partner operational level, with buyer or merchandiser (TBD Excel or via CTM/TPM sales tools).
  • Plan activations with partners (inventory, promotional mechanics, marketing requirements), including mitigation planning.
  • Reporting and analysis – data submissions, provide consolidated outcomes & commentary in SEA monthly BPR.
  • Periodic visit to airports to ensure strong in‑store execution & understanding of market landscape.
  • Support and lead the team in the preparation of Trade Show (typically May in SG), join Trade Show in France (October).
• People and Team Leadership
  • Directly lead 1 Travel Retail Key Account Manager and to be supported by 1 Travel Retail Trade Marketer and 1 Operations support.
  • Lead, inspire and develop the team and capabilities through clear direction, coaching, providing continuous feedback and support in career planning.
  • Be an active member of the BU Commercial LT, contributing to strategic direction and priorities, while role‑modeling leadership behaviours and collaboration to inspire high standards across the BU.

Travel Retail is responsible for developing the LEGO brand positioning and actual footprint in major travel hubs across the world. Our key focus area is on major airports.

Do you have what it takes?

• Account management/ Sales experience, with strong travel retail channel experience preferably in APAC markets.
• Strong communication and interpersonal skills with demonstrated ability to work collaboratively with all levels of internal and external organizations.
• Excellent organisational skills and ability to work in complex situations/ with ambiguity.
• Strategic attitude with drive for excellent execution.
• Ability to lead and influence horizontally and vertically.
• Proven experience leading people, including coaching, mentoring, developing individuals and teams.
• Comfort with ambiguity to address TR opportunities; identify gaps, define processes and escalation points to mitigate accordingly.
• Ability to travel between 20 and 30 days a year.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO® team today.