Trade Marketing Manager, eCommerce

We are looking for a hardworking and skilled Trade Marketeer for the UK & Ireland team. Based in our Slough Head Office, you will lead and support the delivery of retail marketing strategies and campaigns in a robust commercial business unit with a wonderful brand. Bring your energy, ability to learn and proactive mindset where you leave no stone un‑turned to anticipate change in a fast‑paced commercial environment.

Core Responsibilities:

• Local deployment of regionally created BTL Adult and Preschool campaigns, ensuring they are fit for purpose and implemented through the line.
• Set the strategic trade marketing direction and planning for the eCommerce channel to achieve maximum brand and commercial impact.
• Act as a mentor to the Assistant Trade Marketing Managers to ensure they have the required toolkits to deliver campaign excellence.
• Responsibility for planning and designing the retail media strategy for trade marketing and supporting the team to implement the plans set.
• Management of a £2m+ budget, driving effective spend across themes/customers to achieve key marketing objectives and ensuring a strong return on investment.
• Evaluation of key BTL campaign executions to ensure a continuous improvement approach that has a strong commercial impact.

Qualifications:

• Direct commercial experience in a trade marketing role, preferably for a high impact consumer goods company, delivering into major UK retailers.
• Thorough understanding of the eCommerce retail landscape and the strategic impact of all trade marketing activities.
• Extensive experience planning and implementing trade marketing campaigns (both offline and online) for third‑party retailers.
• Ability to lead, drive and deliver on multiple campaigns and activities at the same time.
• Proactive approach and proven track record to adapt to an evolving and dynamic environment.
• Detailed analytical and budget responsibility experience.
• Proficiency in English, both written and spoken.
• Collaborative approach with the ability to work with a wide range of partners & agencies.
• Thrives and contributes best to a team setting.

Hybrid working model: 3 days in the office, 2 days from home.

Benefits:

• Family Care Leave – enhanced paid leave options for important times.
• Insurances – life and disability insurance covering all colleagues.
• Wellness – access to the Headspace App and wellbeing initiatives run by local teams.
• Colleague Discount – qualified from day 1.
• Bonus – reward through the global bonus scheme when goals are reached.
• Workplace – primary office location with flexibility to work from home; hybrid model discussed during recruitment.

Equal Employment Opportunity: The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.

Children’s Rights and Child Safeguarding: The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.