Senior Manager, Marketing Effectiveness

Job Description

Are you passionate about driving marketing effectiveness and innovation on a global scale for one of the world’s leading brands?We're seeking a highly skilled individual to join our fantastic team which supports the growth and impact of our industry-leadingGlobal Marketing Effectiveness programme, spanning 16 markets and working across many areas of our business.

We’re seeking a data-savvyprofessional with strong storytelling, Excel and data visualization skills, experience in paid media datasets, and ideally MMM modelling.

We're pleased to share that we offer a hybrid working week arrangement calledBest of Both, requiring 3 days in the office location in London and 2 days from home. Relocation support is not offered for this role.

Core Responsibilities

• Marketing Effectiveness Leadership: Lead relationships with key markets, working with Marketing Managers, Brand Directors, and external agencies (e.g., Publicis) to drive strategic goals.

• Data Interpretation and Insight Generation: Interpret marketing mix models (MMM) and media landscape data, translating complex information into simple, actionable insights for non-expert audiences.

• Bridge Building: Act as a key liaison, strengthening collaboration and communication between teams and representing the Marketing Effectiveness program.

• Presentation and Visualisation: Develop clear, compelling presentations and data visualizations to communicate insights and drive business growth.

• Excel and Data Expertise: Leverage advanced Excel skills to lead, analyse, and build data sets, ensuring accurate input and actionable insights.

• Stakeholder Engagement: Build strong relationships with internal teams and external partners, applying marketing effectiveness methodologies to align collaborators.

• Adaptability and Problem Solving: Navigate ambiguity, prioritise effectively across markets and stakeholders, and deliver insights from complex data sets to inform strategic decisions.

Play your part in our team succeeding

Global Marketing Performance plays a pivotal role in spearheading the marketing measurement and effectiveness agenda at The LEGO Group. The team is responsible for developing and implementing scalable ways to measure and analyse marketing activations and experiments that generate actionable, data-driven insights to inform the full value chain.

Do you have what it takes

• Extensive experience in marketing performance and marketing effectiveness, with proven experience inmodelling and/or analytics in media.

• Strong understanding of advanced analytics solutions, in particular econometrics/MMM.

• Knowledge of media landscape.

• Strong transformational leadership including rigorous prioritisation and strong engagement capability in the matrix environment, being able to influence senior stakeholders.

• Proven track record of driving business change based on the delivering actionable insights from multiple data sources.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

\\n#J-18808-Ljbffr