Senior Director, Entertainment Content & Analytics

Job Description

Be part of the team bringing the LEGO Brand and the creativity of the LEGO Brick to life through storytelling for generations of fans to enjoy.

As the media landscape continues to change and evolve, LEGO Entertainment has become one of our most effective ways to reach audiences. It is essential that we effectively translate data into actionable insights to continue to drive performance. This role will provide thought leadership that helps to drive ongoing effective innovation, as well as help to identify and evaluate new opportunities.

Note: No relocation support is offered for this position.

Core Responsibilities

The mandate of the role is to drive long-term Entertainment strategy based on insights and data, to continue to fully leverage LEGO Entertainment as a key vehicle to build the LEGO Brand and business.

Specific responsibilities will include:

Entertainment Strategy and Process

1. Drive development of long-term LEGO Entertainment Strategy and business plan, both standalone and feeding into overall corporate Plans, where Branded Entertainment will continue to be a key pillar to driving audience engagement and building brand love.
2. Identify new long-term entertainment opportunities and build recommendations on new business models and investment strategies.
3. Key member of Entertainment Content LT, providing strategic insights and foundation to core teams to support ongoing innovation.

Entertainment Insights, Measurement and Tracking

1. Refine measurable KPI’s for entertainment content and build insight roadmap, linking overall analytics and measurement tools with performance.
2. Create and manage robust ongoing measurement and dashboard to track performance.
3. Lead sharing of Insights and key takeaways broadly across our Product & Marketing Development (PMD) and Markets & Channels (M&C) departments regarding Entertainment content and the impact on the brand to drive even higher impact.
4. Mine data and leverage deep industry knowledge to provide relevant and actionable insights to continue to improve performance of entertainment content.

Entertainment Marketing Strategy & Driving Viewership of LEGO Entertainment Content

1. Provide direction and input on using Entertainment content to strategically deliver to brand & franchise objectives.
2. Spearhead initiatives with PMD and M&C collaborators to optimize and drive viewership of our entertainment content.

Play your part in our team succeeding

The LEGO Entertainment Partners and Content (EPC) team provides thought leadership, innovation and expertise regarding storytelling, licensing and branded entertainment and builds best-in-class relationships within the global entertainment & licensing community.

Entertainment content for the LEGO Brand is a key driver of engagement and contributes to building the LEGO Brand and creating fandom. This role will work closely with the SVP EPC and the Entertainment Content Leadership Team (LT) to identify new opportunities to continue to expand the LEGO Entertainment footprint.

This role will also spearhead the EPC Content LT and help facilitate with the LT the creation of a pipeline of high-quality entertainment experiences that are aligned with long-term LEGO brand and business objectives.

Do you have what it takes?

1. Extensive experience in strategy development, particularly with relevant experience in the entertainment industry and deep industry knowledge.
2. Significant direct experience in development and execution of entertainment strategy.
3. Proficient knowledge and deep understanding of the current evolving media landscape.
4. Demonstrated experience translating data into actionable insights and development of performance tracking.
5. Familiarity with Advanced Analytics methodologies and practices.
6. Outstanding communication skills. A standout colleague who thrives in a collaborative work environment with a global perspective and appreciation for different cultures.
7. Highly organized, self-directed, and self-sufficient.

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

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