Older Kids / Teens Social Strategist

Are you passionate about shaping how global brands connect with the next generation through social media? We’re looking for a strategic problem solver who understands what inspires and engages Older Kids and Teens online. In this role, you’ll play a key part in defining LEGO’s global approach to social media for this dynamic audience—translating insights, trends, and platform knowledge into strategies that drive real impact across channels.

Core Responsibilities:

• Leverage the global social media strategy and existing ecosystem to find opportunities, efficiencies, and enablers that drive audience growth and consumer sales among Older Kids (including Teens), clearly defining social media’s role within this.
• Define the global social strategy for engaging Teens at both channel and content levels, partnering with the dedicated Social Media Manager to enable effective and impactful market activations.
• Collaborate with Product Marketing, Media, Planning, and Influencer teams to develop a cohesive and integrated approach to engaging Older Kids and Teens across all touchpoints.
• Use audience insights to inform strategic testing and measurement frameworks, driving continual optimisation of content and campaign effectiveness.
• Enable the Editorial team to plan effectively against strategic priorities, aligning key moments and tentpole activations for successful rollout.
• Bring platform expertise, trend awareness, and deep understanding of Older Kids’ and Teens’ passions into the strategy—ensuring agility and responsiveness within a fast-paced social media environment.

The Global Social Media team enables the LEGO Group to reach, recruit, and retain audiences through engaging content and meaningful conversations on the platforms they love. Driving the global social media strategy from within the Direct Consumer Engagement division, they are shaping vision, direction, and best practices that empower the business. With a focus on both new audiences and loyal fans, they strive to build authentic relationships that connect people of all ages to the LEGO brand in inspiring and lasting ways.

Do you have what it takes?

• Solid experience in social media strategy and marketing for a global brand or agency, with proven expertise in video gaming, entertainment, and/or sports marketing.
• Strong understanding of the Social Media landscape, including platforms and formats.
• Proven experience in creating strategies for Snapchat, TikTok, Meta and YouTube is a requirement.
• Deep understanding of social media analytics, algorithms, and channel health metrics.
• Excellent communication skills, including cross-functional, peer and senior partners.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO team today.