Senior Creative (Integrated Campaigns), Our LEGO Agency in London

Join our global in-house agency to create ideas that earn attention across owned and earned channels, from social-first content and PR-able brand moments to digital experiences and integrated campaign work. Working closely with EMEA markets as part of a UK-based team, this role offers the opportunity to influence projects from brief to final delivery and see ideas come to life from start to finish. To be considered, please include a link to your portfolio on your CV to showcase examples of your best and most relevant work.

Core Responsibilities

• Participate in creative workshops and concept development as a senior team member working with strategy, insights and designers.
• Develop strong, campaignable creative ideas that can travel across owned, earned and paid channels, with particular focus on social, content, PR and experience-led work.
• Move confidently from big conceptual thinking into channel-specific execution, ensuring ideas are adapted for audience behaviour, platform nuance and cultural relevance.
• Develop best in class social work with a strong understanding of best practice for Meta channels, TikTok and YouTube.
• Actively participate in client meetings and presentations as a representative of the Creative Team.
• Ensure high creative and graphic quality in the marketing communications solutions that the agency delivers.
• Work closely with the Project Management team to ensure that the right tasks are with the right people.

Our LEGO Agency (OLA) is an organisation that focuses on delivering best-in-class campaigns, insight-driven & fit for purpose solutions across the LEGO group. The global development is driven out of The LEGO Group's headquarters in Billund, Denmark. Location wise OLA also has offices in Billund, Copenhagen, London, Boston, Singapore and Shanghai. Our LEGO Agency London is focused on developing campaigns from Global to local, covering the full value chain from campaign strategy to in-market executions. Balance work from Global projects to campaigns for Western Europe and CEEMEA markets with special focus on FRIB, EUC and UK, balanced with Global occasions campaigns.

The creative we are looking for should be experienced in developing campaign-able ideas, moving seamlessly between digital, social channels, experiential or wherever our audiences are. You will work on live projects, generating ideas while leading the project and wider team through the process. You’ll show initiative, be proactive, and take ownership of both your own work and the team’s output.

Do you have what it takes?

You’ll be a strong conceptual thinker, but this role is not only about big campaign ideas. We are especially interested in creatives who know how to build ideas for owned and earned channels, ideas that can live in culture, drive conversation and adapt naturally across social platforms and experiences. Strong experience creating ideas and content for social channels, with a good understanding of platform nuance, audience behaviour and how creative work needs to adapt by channel. Familiar working with strategic planners, copywriters and external consultants. Strong communication (proficiency in English) and visualisation skills. Expert level in the following applications within the Adobe CS package: Photoshop, Illustrator, InDesign & Acrobat. A working knowledge of Microsoft Office (Outlook, PowerPoint, Word & Excel). In order to succeed, teamwork, collaboration and networking will be fundamental to your daily work.

What’s in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and belongs. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.