Gift Card Development Manager

Join Us in Growing the LEGO® Gift Card Program! Come and play a key role in accelerating the global growth of the LEGO® Retail Gift Card program! Gift Cards are one of the most wished-for LEGO® products, a perfect way to inspire creativity and bring new shoppers into the LEGO® world. In this exciting role, you’ll take ownership of the day-to-day performance of the LEGO® Gift Card across 200+ LEGO Brand Retail stores worldwide, while helping to drive sales LEGO.com and key third-party partners. You’ll be part of a passionate team that not only keeps operations running smoothly but also constantly reimagines and innovates how Gift Cards can deliver even more joy, convenience, and excitement for LEGO® fans everywhere.

We’re pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location in either London or Billund and 2 days from home. No relocation assistance or visa support is offered for this position. The closing date for all external applications will be Wednesday 3rd December 2025.

• Drive Commercial Growth and Optimisation - Lead initiatives to boost sales and shopper engagement through data-driven actions and growth opportunities.
• Retail and Partner Collaboration - Build positive relationships with LEGO® Store teams and retailers to drive focus on Gift Cards and resolve operational issues.
• Reporting, Analytics, and Forecasting - Provide performance reports and insights, manage forecasting, and oversee stock and supply chain across stores and online.
• Operational Excellence and Process Improvement - Ensure smooth operations, streamline processes, and implement solutions to reduce complexity and enhance the shopper experience.
• Shopper and Market Insight Development - Analyse shopper behaviour and market trends to find opportunities and develop Gift Card strategies.
• Campaign and Promotion Execution - Support innovative marketing and promotional campaigns across all channels with global and regional partners.

• Commercial and Retail Expertise - Proven experience driving sales and operational excellence with Retail Store teams.
• Analytical and Data-Driven - Strong proven skills in data analysis, reporting, and storytelling using tools such as Excel or Tableau to inform business decisions.
• Collaboration and Communication - Excellent cross-functional collaboration skills with the ability to work effectively across Retail teams and influence stakeholders.
• Supply Chain and Retail Technology Knowledge - Understanding of supply chain management and retail systems to ensure smooth Gift Card operations.
• Results Orientation and Problem Solving - Demonstrated success in delivering measurable outcomes, turning strategy into action, and resolving challenges quickly and pragmatically.
• Excellent written and verbal English language skills.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO® team today.