eCommerce Trade Marketing Manager, UK & Ireland

We are looking for a hardworking and skilled Trade Marketeer for a fixed term contract until July 2026. Based in our Slough Head Office, to lead and support the delivery of retail marketing strategies and campaigns in a robust commercial business unit with a wonderful brand. Bring your energy, ability to learn and proactive mind-set where you leave no stone unturned to anticipate change in a fast-paced commercial environment. In return, we will encourage personal development in a function committed to supporting business growth and to put outstanding toys into the hands of happy children.

Core Responsibilities

• Responsible for 'below the line' (BTL) Adult and Preschool campaign planning and retail executions for all channels.
• Local deployment and adaptation of regionally created campaigns ensuring that they are implemented 'through the line'.
• Set the strategic trade marketing direction and planning for the eCommerce channel to achieve maximum brand and commercial impact.
• Coach and support an Associate Trade Marketing Manager to ensure retail execution excellence in the eCommerce Channel.
• Responsibility for planning and designing retail media strategy for trade marketing plans.
• Own a £2m+ budget, driving effective spend across themes and customers driving key marketing objectives and ensuring strong return on investment.
• Develop the team in trade marketing eCommerce planning, executions, and innovations.
• Evaluation of key BTL campaign executions to ensure a continuous improvement approach and achieve the strongest possible return on investment.

The team’s purpose is to drive sales performance through the best possible brand experience in retail, engaging and inspiring our shoppers and consumers. To do this the role will be about pulling ‘through the line’ brand and themed campaigns, crafting impactful, engaging and conversion driving retail executions.

Do you have what it takes?

• Direct commercial experience in a trade marketing role partnering with retail (B2B exposure is essential).
• In-depth understanding of the eCommerce retail landscape and the strategic impact of all trade marketing activities (back-end and front-end knowledge is an advantage).
• Experience in planning and implementing trade marketing campaigns (both offline and online) for third party retailers.
• Detailed analytical and budget responsibility experience is essential.
• Able to lead multiple campaigns and activities at the same time.
• Proven record of success ideally in a high impact consumer goods company.
• A collaborative approach with the ability to work with a wide range of partners and agencies, a team focused individual.
• Proficiency in English both written and spoken.

Our hybrid working model is 3 days in the office, 2 days from home.

What’s in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong. Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real. Join the LEGO team today.