Digital (eCommerce) Insights Analyst

Are you passionate about turning data into meaningful insight and using it to shape eCommerce decisions? Do you love to interrogate the numbers to uncover the "why" behind the "what"? If so, we’re looking for a Digital Insights Analyst to join our team! In this exciting role, you’ll work closely with our global Retail commercial teams, translating analytics into actionable commercial insights. You’ll play a key part in shaping eCommerce strategy and supporting tactical decisions, while helping the team unlock new ways to harness the full potential of our data.

This role offers cross-functional exposure, collaborating not only with the eCommerce team but also with key partners in Category Management, Promotions, Forecasting, Data Science, Digital Products, and more.

Core Responsibilities:

• Analyse LEGO.com performance using a mix of digital analytics and qualitative insights to uncover key drivers and tell a clear performance story.
• Deliver actionable insights across the full shopper journey, from engagement to delivery, to drive meaningful optimisations.
• Collaborate cross-functionally with Business Intelligence, Trading, and Operations to deepen understanding of regular performance trends.
• Support major marketing events like Black Friday and Cyber Monday with real-time performance reporting and optimisation opportunities.
• Create and maintain bespoke reports to help LEGO Retail teams understand LEGO.com commercial performance, and deliver training to boost data literacy.
• Ensure data quality and governance by partnering with data owners and maintaining accurate, reliable reporting systems.

Do you have what it takes?

• Strong analytical skills with a high confidence in using SQL.
• Established proficiency in data visualisation, preferably Power BI.
• Must have digital analytics experience with Adobe Analytics or Google Analytics.
• Experience of data structure and the ability to create insights from a range of both quantitative & qualitative data.
• A storyteller with commercial experience, preferably from an eCommerce Insights team or similar.
• Excellent written and verbal communication ability in English.

What’s in it for you? Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO team today.