Creative Director, Global Retail Concepts

At the LEGO Group, we believe in the power of creativity and play! As the Creative Director, Global Retail Design, you will have the outstanding opportunity to lead the development of our iconic stores worldwide. You will make a lasting impact on how people experience our brand globally. You’ll lead innovation by crafting immersive environments that deliver happiness to millions of visitors.

Core Responsibilities

• Lead concept and localization development of new LEGO Store formats, ensuring they reflect the LEGO brand and meet local market needs.
• Develop global guidelines that define how the LEGO brand comes to life across retail formats and regions.
• Collaborate cross-functionally with partners across Building, Marketing, Visual Merchandising, Operations, Construction, and Real Estate to deliver cohesive and immersive store environments.
• Encourage, mentor, and empower a team of designers and external creative agencies, fostering a culture of inclusivity, growth, and excellence in execution.
• Monitor global retail and creative trends to inform forward-thinking strategies across physical retail environments, ensuring LEGO stays at the forefront of experiential development.
• Champion innovation and sustainability by integrating emerging built trends, materials, and technology into our physical spaces.
• Manage budgets, resources, and timelines to build projects efficiently and to the highest standards.
• Ensure compliance and quality, aligning builds with regulatory requirements, balanced practices, company compliance policies, brand values, and quality standards.

Qualifications

• Strong experience leading retail build for global lifestyle or consumer brands.
• A demonstrated history of providing innovative, high-quality, experiential retail concepts across retail formats, markets, and geographies.
• Excellent communication, presentation, and leadership skills, with the ability to influence senior collaborators.
• Strong organization and planning capabilities, balancing creativity with structured execution.
• Proficiency in software used to build creative projects such as Adobe Creative Suite, VectorWorks, SketchUp, Cinema 4D.
• A passion for building excellence, storytelling, and the LEGO brand.
• Bachelor’s or Master’s degree or equivalent experience in Architecture, Interior Build, or a related creative field.
• 15+ years in global retail build and development or creative leadership roles.
• Experience managing cross-functional teams and agency partnerships.
• Verified experience in crafting and introducing retail concepts within a range of markets.
• Willingness to travel internationally.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – From day 1 you will qualify for our generous colleague discount.
• Bonus - When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace - Our hybrid work policy means an average of 3 days per week in the office.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO® team today.