Senior Specialist, CRM Campaign Operations in City of London

You will be accountable for advanced delivery leadership and craft excellence within CRM Campaign Operations. The role owns complex campaign builds, specialist domains (e.g. module library and IP health), mentoring of Specialists, and operational standards execution, ensuring campaigns are delivered with high quality, scalability, and consistency. This role will sit within the CRM Campaign Operations team, and you will report directly to the Senior Manager - CRM Campaign Operations.

Responsibilities

• Own the execution of complex CRM campaigns and lifecycle programs, including data selection, automation, utilisation of personalised components, deployment and validation within SFMC and related tooling.
• Take accountability for delivery accuracy, readiness, and adherence to build standards for high-impact or high-complexity campaigns.
• Act as a quality champion, applying QA frameworks and raising the bar on operational standards across builds, personalisation, and data usage.
• Review and improve templates, modules, and workflows to increase consistency and scalability.
• Own one or more specialist domains (e.g. IP health or module library), ensuring guidelines and documentation are maintained.
• Drive automation and reuse opportunities to reduce manual effort and errors.
• Create and maintain operational playbooks, documentation, and onboarding materials for the areas you own.
• Mentor Campaign Operations Specialists, providing guidance on build quality, tooling, and problem solving.
• Actively engage with Product, Engineering, Testing, and Performance teams to surface operational requirements, implement testing plans, and embed findings into standards.
• Support rollout of new tooling and ways of working into daily operations.
• Identify and implement improvements to workflows, templates, and tooling usage that improve speed, reliability, and scalability.
• Contribute expert input into operational initiatives led by the Manager.

Qualifications

• Demonstrated experience in CRM campaign operations or related field.
• Proven success in managing and delivering effective CRM campaigns.
• Strong proficiency in front-end development languages, with essential expertise in HTML and AMPscript to facilitate effective personalisation.
• Good understanding of CRM platforms and campaign management tools (Salesforce preferred).
• Exceptional project management skills with the capacity to oversee multiple campaigns simultaneously.
• Effective communication and interpersonal skills.
• Diligent with strong organisational abilities.

Company information and Equal Opportunity

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team. The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Application information

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

• Family Care Leave – enhanced paid leave options.
• Insurance – life and disability insurance for protection and peace of mind.
• Wellbeing – resources and benefits to nurture physical and mental wellbeing, with opportunities to build community and inspire creativity.
• Colleague Discount – generous colleague discount from day 1.
• Bonus – eligible employees may receive a bonus when goals are reached.
• Workplace – hybrid policy with an average of 3 days per week in the office; primary workplace location will be discussed during recruitment.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.