At a Glance
- Tasks: Lead product innovation for interactive tools and AI-driven features at LEGO Digital Play.
- Company: Join LEGO Digital Play, a vibrant team shaping the future of digital creativity.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Collaborative culture focused on safety, fun, and empowering users.
- Why this job: Make a real impact on the future of play and inspire the builders of tomorrow.
- Qualifications: 8+ years in product leadership with a passion for creativity and technology.
The predicted salary is between 120000 - 180000 £ per year.
Company Overview
LEGO Digital Play will bring the LEGO brand into digital entertainment in new, innovative, and wholly‑owned ways. Our mission is to ensure the LEGO Brand remains as powerfully a part of children’s lives in the coming decades as it has ever been. We aim to reach every kid on the planet, their parents, and adult fans of LEGO—and provide them with meaningful, magical, and playful new experiences. We are at the earliest phases of this new company, offering a unique opportunity to build a new entity for the world's most beloved and trusted brand. Our culture is open, collaborative, intellectually rigorous, and creatively vibrant.
Role Overview
LEGO Digital Play’s Platform Technology team is shaping the future of online creativity by taking inspiration from LEGO Brand’s “system in play,” and reimagining it for the future. Our platform is built on a foundation of safety that will ultimately “inspire the builders of tomorrow.” We are seeking a visionary Sr Director of Product who is passionate about building systems for the next generation of creators to help unlock the right blend of creator ease and creator mastery. This executive will be expected to both deliver tangible products, experiments and initial MVPs on short time frames, while also contributing to the long‑term product strategy and product delivery for LEGO Digital Play’s ecosystem while aligning our product innovations with the core LEGO values of Imagination, Creativity, Fun, Learning, Caring and Quality.
Key Responsibilities
- Lead product innovation across creator tools, platform services, programmability systems and AI‑driven features.
- Pioneer responsible AI use in trust and safety.
- Architect and evolve programmable environments and language systems that empower creators of all skill levels, from complete novices to experienced development teams, to build interactive behaviors and dynamic worlds.
- Build, lead and mentor a high‑performance product organization.
- Establish experimentation frameworks and data‑driven decision processes.
- Identify emerging technologies, language models, platform architectures, and partnerships that will accelerate our growth.
- Ensure compliance with global child safety, privacy, and digital platform regulations together with our partners in the Trust & Safety as well as in the Enterprise teams.
- Build critical innovation partnerships between LEGO Digital Play and The LEGO Group.
- Partner with Engineering, Design, Data, Trust & Safety and Marketing to deliver high‑quality scalable products.
Qualifications & Experience
- 8+ years of product leadership experience, including executive‑level responsibility in gaming, interactive platforms or digital ecosystems.
- Experience setting product vision for an entire product area.
- Proven success launching and scaling consumer platforms with programmable environments and/or social mechanics.
- Deep understanding of AI/ML applications in gaming, including generative AI, personalization systems, intelligent agents and content moderation.
- Familiarity with scripting languages, sandbox environments, developer platforms or embedded language systems for user creativity.
- Experience managing large cross‑functional teams in global environments.
- Commercial acumen with experience in digital monetization models, particularly with virtual goods and/or creator economies.
- Passion for creativity, play and empowering users to build and share.
What Success Looks Like
- A thriving, safe, and scalable ecosystem.
- AI‑powered language tools that unlock deeper creativity while fostering a sense of mastery.
- A robust monetization system aligned with LEGO values.
- A platform architecture that supports scalable experiences and long‑term global growth.
LEGO Digital Play is committed to inspiring and developing the builders of tomorrow - both in the physical and digital worlds. If you are passionate about shaping the future of interactive play through innovation, technology, AI, and programmable systems we invite you to come build the future with us!
Sr Director, Product employer: LEGO Digital Play
LEGO Digital Play is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity and innovation thrive. As a part of this pioneering team, you will have the unique opportunity to shape the future of digital play while being supported by a commitment to employee growth and development. With a focus on safety and inclusivity, LEGO Digital Play not only values your contributions but also empowers you to inspire the next generation of creators in a meaningful way.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Director, Product
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those connected to LEGO Digital Play. Attend events, join online forums, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for creativity and play! When you get the chance to chat with potential employers, share your ideas on how to enhance user experiences or innovate in digital play. Let them see your enthusiasm for building the future!
✨Tip Number 3
Prepare for interviews by diving deep into LEGO’s values and mission. Think about how your experience aligns with their goals of imagination, creativity, and fun. Tailor your responses to show you’re not just a fit for the role, but for the company culture too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the LEGO Digital Play team. Let’s build something amazing together!
We think you need these skills to ace Sr Director, Product
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for creativity and play shine through. We want to see how you connect with the LEGO brand and how you envision shaping the future of interactive play.
Tailor Your Experience:Make sure to highlight your relevant experience in product leadership, especially in gaming or digital ecosystems. We’re looking for someone who can demonstrate a clear understanding of AI/ML applications and how they can enhance user creativity.
Be Data-Driven:We love a good data story! In your application, mention any frameworks or processes you've established that are data-driven. This shows us you can make informed decisions and lead product innovation effectively.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at LEGO Digital Play
✨Know Your LEGO
Familiarise yourself with LEGO's mission and values, especially how they relate to digital play. Be ready to discuss how your vision aligns with their goal of inspiring creativity and fun in children and adults alike.
✨Showcase Your Product Leadership
Prepare examples from your past experiences where you've successfully led product innovation, particularly in gaming or interactive platforms. Highlight your ability to balance short-term MVPs with long-term strategy, as this is crucial for the role.
✨Emphasise Collaboration
LEGO Digital Play values collaboration across teams. Be prepared to discuss how you've built and mentored high-performance teams, and how you’ve partnered with engineering, design, and marketing to deliver successful products.
✨Stay Ahead of the Curve
Research emerging technologies and trends in AI/ML applications within gaming. Be ready to share your insights on how these can be integrated into LEGO's platform to enhance user creativity and safety.
