At a Glance
- Tasks: Lead the artistic vision and build a creative culture at LEGO Digital Play.
- Company: Join LEGO, a brand that values creativity and collaboration.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Be part of a dynamic team dedicated to innovation and play.
- Why this job: Shape a unique visual identity and empower creativity in gaming.
- Qualifications: Extensive experience as an Art Director with a passion for user-centric design.
The predicted salary is between 70000 - 90000 £ per year.
LEGO Digital Play is building something new, and we are looking for a Senior Art Director to join our leadership team and help shape it from the very beginning. This is a rare opportunity to define a visual identity from day one, working alongside a team that believes great creative work comes from great collaboration - and that the best ideas often start with play.
This role is multi-faceted; you will set the artistic direction, build and grow the art organisation, establish processes and pipelines, and help shape our creative culture. The right person brings deep experience, an informed perspective, and the generosity to elevate everyone around them. As the Senior Art Director, you’ll sit at the intersection of UGC and game art - two distinct creative mentalities that this person needs to hold simultaneously. You will champion a philosophy where user reach matters more than render fidelity, and where accessibility and creative empowerment are as important as visual ambition. You will partner and collaborate closely with leads across multiple disciplines, building strong, trusting relationships as the foundation for great work. If you are energised by building something meaningful alongside creative people who care deeply about their work, we would love to hear from you.
Key Responsibilities
- Acts as a creative authority and cultural anchor for the art organisation setting the vision and bringing the team with you.
- Defines and owns the complete visual identity of the experience, developing visual approaches and style systems with the creator experience in mind - ensuring the aesthetic empowers players to build as well as play.
- Sets the creative standard and upholds it rigorously across all workstreams and outputs.
- Champions a user-first approach to art direction - prioritising reach, accessibility, and creative empowerment over render fidelity.
- Owns the art organisation - structuring the team, placing the right people in the right roles, and building a culture of craft, trust, and accountability.
- Delegates effectively and empowers team members to own their work, make decisions, and grow.
- Builds strong, trusted relationships with leads across multiple disciplines to align creative vision with technical and product reality.
- Establishes art pipelines, production processes, and tooling that scale with the organisation.
- Creates and maintains style guides, design systems, and visual standards.
- Presents creative direction and vision to internal stakeholders with clarity and confidence.
- Owns budget forecasting and resource planning for the art organisation.
- Plans and manages outsource partners to extend the team's capacity and output.
Qualifications
Must Have
- Extensive experience at Art Director level, with a track record of shipping high-profile game titles.
- Proven ability to define and own a visual identity for a digital product end-to-end, across multiple titles or releases.
- Experience spanning both UGC and game art, with a clear understanding of how visual systems serve player creativity across both mentalities.
- A demonstrated philosophy that user reach and accessibility take precedence over technical or visual complexity.
- Experience at a large consumer brand or entertainment company.
- Experience working with licensed IP or external brand partners.
- Demonstrated success building and leading art teams - hiring, developing talent, and setting the bar for craft.
- A collaborative leader who delegates with confidence and empowers others to do their best work.
- Deep understanding of art pipelines, production workflows, and how to build them from scratch.
- Proven outsourcing planning and management experience.
- A strategic thinker with an exceptional eye for craft and detail.
- Self-directed and decisive, with a genuine commitment to team culture and shared success.
Nice to Have
- Background in platform or UGC game development.
- Experience applying AI tools in creative workflows and production pipelines.
- Familiarity with real-time rendering pipelines and technical art constraints.
Sr Art Director employer: LEGO Digital Play
LEGO Digital Play is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity thrives and every team member's contribution is valued. As a Senior Art Director, you will have the unique opportunity to shape the visual identity of groundbreaking projects from the ground up, while benefiting from a supportive environment that prioritises employee growth and empowerment. With a focus on accessibility and user engagement, this role not only allows for artistic expression but also encourages meaningful collaboration with passionate colleagues in a dynamic setting.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Art Director
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at LEGO Digital Play. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your portfolio! Make sure it highlights your best work and aligns with the visual identity you want to create. Tailor it to reflect the kind of projects LEGO is known for.
✨Tip Number 3
Prepare for interviews by understanding their creative philosophy. Be ready to discuss how you prioritise user reach and accessibility in your art direction – they’ll love hearing your insights!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Sr Art Director
Some tips for your application 🫡
Show Your Creative Vision:When applying, make sure to showcase your unique artistic perspective. We want to see how you can define a visual identity and bring your ideas to life. Use your portfolio to highlight projects that reflect your style and approach.
Emphasise Collaboration:Since we value teamwork, don’t forget to mention your experience working with diverse teams. Share examples of how you've built strong relationships and collaborated effectively to achieve creative goals.
Prioritise User Experience:Remember, user reach and accessibility are key! In your application, discuss how you've championed user-first approaches in your previous roles. Show us how you balance creativity with making art accessible for everyone.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out on being part of something new!
How to prepare for a job interview at LEGO Digital Play
✨Know Your Visual Identity
Before the interview, take some time to think about how you would define a visual identity for LEGO Digital Play. Be ready to discuss your past experiences in shaping visual styles and how they can empower players to create. This will show that you understand the role's core responsibilities.
✨Showcase Your Collaborative Spirit
Since this role emphasises collaboration, prepare examples of how you've successfully worked with cross-functional teams in the past. Highlight instances where you built strong relationships and how that led to great creative outcomes. This will demonstrate your ability to fit into their culture.
✨Champion User-Centric Design
Be prepared to discuss your philosophy on user reach and accessibility. Share specific examples of how you've prioritised these aspects over technical complexity in your previous projects. This aligns perfectly with the company's vision and will resonate well with the interviewers.
✨Articulate Your Leadership Style
As a Senior Art Director, you'll need to lead and empower your team. Think about your leadership style and be ready to share how you've successfully built and nurtured art teams in the past. Discuss your approach to delegation and how you foster a culture of trust and accountability.
