At a Glance
- Tasks: Lead product innovation in creator tools and AI-driven features for LEGO Digital Play.
- Company: Join LEGO Digital Play, a pioneer in digital entertainment and creativity.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Collaborative culture focused on innovation and building a safe, scalable ecosystem.
- Why this job: Shape the future of interactive play and empower the next generation of creators.
- Qualifications: 8+ years in product leadership with a passion for creativity and technology.
The predicted salary is between 120000 - 150000 £ per year.
Company Overview
LEGO Digital Play will bring the LEGO brand into digital entertainment in new, innovative, and wholly‑owned ways. Our mission is to ensure the LEGO Brand remains as powerfully a part of children’s lives in the coming decades as it has ever been. We aim to reach every kid on the planet, their parents, and adult fans of LEGO—and provide them with meaningful, magical, and playful new experiences. We are at the earliest phases of this new company, offering a unique opportunity to build a new entity for the world's most beloved and trusted brand. Our culture is open, collaborative, intellectually rigorous, and creatively vibrant.
Role Overview
LEGO Digital Play’s Platform Technology team is shaping the future of online creativity by taking inspiration from LEGO Brand’s “system in play,” and reimagining it for the future. Our platform is built on a foundation of safety that will ultimately “inspire the builders of tomorrow.” We are seeking a visionary Sr Director of Product who is passionate about building systems for the next generation of creators to help unlock the right blend of creator ease and creator mastery. This executive will be expected to both deliver tangible products, experiments and initial MVPs on short time frames, while also contributing to the long‑term product strategy and product delivery for LEGO Digital Play’s ecosystem while aligning our product innovations with the core LEGO values of Imagination, Creativity, Fun, Learning, Caring and Quality.
Key Responsibilities
- Lead product innovation across creator tools, platform services, programmability systems and AI‑driven features.
- Pioneer responsible AI use in trust and safety.
- Architect and evolve programmable environments and language systems that empower creators of all skill levels, from complete novices to experienced development teams, to build interactive behaviors and dynamic worlds.
- Build, lead and mentor a high‑performance product organization.
- Establish experimentation frameworks and data‑driven decision processes.
- Identify emerging technologies, language models, platform architectures, and partnerships that will accelerate our growth.
- Ensure compliance with global child safety, privacy, and digital platform regulations together with our partners in the Trust & Safety as well as in the Enterprise teams.
- Build critical innovation partnerships between LEGO Digital Play and The LEGO Group.
- Partner with Engineering, Design, Data, Trust & Safety and Marketing to deliver high‑quality scalable products.
Qualifications & Experience
- 8+ years of product leadership experience, including executive‑level responsibility in gaming, interactive platforms or digital ecosystems.
- Experience setting product vision for an entire product area.
- Proven success launching and scaling consumer platforms with programmable environments and/or social mechanics.
- Deep understanding of AI/ML applications in gaming, including generative AI, personalization systems, intelligent agents and content moderation.
- Familiarity with scripting languages, sandbox environments, developer platforms or embedded language systems for user creativity.
- Experience managing large cross‑functional teams in global environments.
- Commercial acumen with experience in digital monetization models, particularly with virtual goods and/or creator economies.
- Passion for creativity, play and empowering users to build and share.
What Success Looks Like
- A thriving, safe, and scalable ecosystem.
- AI‑powered language tools that unlock deeper creativity while fostering a sense of mastery.
- A robust monetization system aligned with LEGO values.
- A platform architecture that supports scalable experiences and long‑term global growth.
LEGO Digital Play is committed to inspiring and developing the builders of tomorrow - both in the physical and digital worlds. If you are passionate about shaping the future of interactive play through innovation, technology, AI, and programmable systems we invite you to come build the future with us!
Senior Director of Product – Creator Tools & AI employer: LEGO Digital Play
LEGO Digital Play is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity and innovation thrive. As a Senior Director of Product, you will have the unique opportunity to shape the future of digital play while working alongside passionate individuals dedicated to inspiring the next generation of creators. With a commitment to employee growth and a focus on meaningful projects, LEGO Digital Play offers a fulfilling environment that aligns with its core values of imagination, creativity, and quality.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director of Product – Creator Tools & AI
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to LEGO Digital Play. Attend events, join online forums, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for creativity and play! When you get the chance to chat with potential employers, share your ideas on how to enhance user experiences or innovate in the digital space. Let them see your vision for the future of interactive play.
✨Tip Number 3
Prepare for interviews by diving deep into LEGO’s values and mission. Think about how your experience aligns with their goals, especially around safety and creativity. Tailor your responses to highlight how you can contribute to their vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the LEGO Digital Play team. Let’s build something amazing together!
We think you need these skills to ace Senior Director of Product – Creator Tools & AI
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for creativity and play shine through. We want to see how you connect with LEGO's mission and values, so share your personal experiences that align with our vision!
Tailor Your Application:Make sure to customise your application for the Senior Director of Product role. Highlight your relevant experience in product leadership, especially in gaming or interactive platforms, and how it relates to the responsibilities outlined in the job description.
Be Data-Driven:Since we value data-driven decision-making, include examples of how you've used data to inform product strategies or innovations in your previous roles. This will show us that you can establish experimentation frameworks effectively!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape the future of LEGO Digital Play.
How to prepare for a job interview at LEGO Digital Play
✨Know Your LEGO
Familiarise yourself with LEGO's mission and values, especially how they relate to digital play and creativity. Be ready to discuss how your vision aligns with their goal of inspiring the builders of tomorrow.
✨Showcase Your Product Leadership
Prepare examples from your past experiences where you've successfully led product innovation, particularly in gaming or interactive platforms. Highlight your ability to balance short-term MVPs with long-term strategy.
✨Emphasise Collaboration
LEGO values collaboration across teams. Be prepared to discuss how you've partnered with engineering, design, and marketing in previous roles to deliver high-quality products. Share specific instances where teamwork led to successful outcomes.
✨Demonstrate Your AI Knowledge
Given the focus on AI-driven features, brush up on your understanding of AI/ML applications in gaming. Be ready to discuss how you would pioneer responsible AI use while ensuring safety and compliance with regulations.
