At a Glance
- Tasks: Lead global Retail Experience & Marketing, shaping shopper experiences across LEGO.com and stores.
- Company: Join the iconic LEGO brand and be part of a creative, innovative team.
- Benefits: Competitive salary, global impact, and opportunities for professional growth.
- Other info: Collaborate with diverse teams to create memorable shopper experiences.
- Why this job: Make a difference in retail marketing while working with a passionate team.
- Qualifications: Extensive experience in retail marketing and senior leadership roles.
The predicted salary is between 60750 - 74250 £ per year.
Core responsibilities
- Lead the global Retail Experience & Marketing organisation, creating a clear vision and bringing a diverse, geographically dispersed team together around shared priorities and outcomes.
- Shape and evolve the end-to-end shopper experience across LEGO. com and LEGO® Retail stores, ensuring a coherent and compelling omnichannel experience.
- Elevate LEGO® Retail stores as brand lighthouses, defining what outstanding store experience looks like and prioritising investment where it can have the greatest customer, brand and commercial impact.
- Lead the continued development of the LEGO® Retail value proposition, building distinctive experiences that strengthen the role of our owned retail channels.
- Set and deliver the global LEGO® Retail marketing strategy across owned, earned, shared and paid channels, connecting globally developed strategies with strong regional execution.
- Lead campaign development and execution across areas including promotions, social media, in-store campaigns, catalogues, online discovery and membership acquisition.
- Drive marketing effectiveness through strong performance management, campaign analytics, media strategy and effective allocation of the marketing budget.
- Develop a comprehensive paid media strategy across digital and traditional channels, driving effective activation across LEGO. com and stores.
- Embed a culture of experimentation and learning across LEGO® Retail, using pilots, insight and data to continuously improve the shopper experience and commercial performance.
- Work on the evolution of Store Design, Store Experience and Visual Merchandising, combining innovation with engaging, hands-on LEGO® experiences that bring the brand to life.
- Represent the voice of LEGO® Retail and our branded channels within company-wide product portfolio and go-to-market development.
- Build strong partnerships across the LEGO® Group, navigating competing priorities and ensuring decisions support the overall interests and ambitions of the enterprise.
- Contribute as an active member of the LEGO® Retail Leadership Team, taking collective accountability for the performance, organisational health and future development of LEGO® Retail beyond the direct functional remit.
Play your part in the team succeeding!
You will lead a global team of approximately 80 colleagues, primarily based in London, with additional team members in Billund and Boston.
The organisation brings together Performance & Planning, Campaign Development & Management, Media Strategy, Regional Marketing, Category Management, Visual Merchandising and Store Experience, with a leadership team of nine direct reports.
This is an opportunity to unite a broad range of capabilities behind a clear vision for the future of LEGO® Retail.
Working across a highly connected organisation, you will bring clarity to complexity, build a strong one-team culture and partner closely across commercial, marketing, product and technology teams to create memorable shopper experiences and sustainable commercial growth.
Do you have what it takes?
- Extensive experience in branded consumer retail marketing, spanning physical stores and online channels, ideally within a large, global consumer organisation operating across both direct-to-consumer and wholesale channels.
- Significant senior leadership experience, with a strong track record of leading sizeable, diverse teams across multiple markets and geographies, setting clear vision and direction and creating alignment through ambiguity.
- Deep expertise in retail marketing an omnichannel customer experience, connecting stores, e-commerce and digital touchpoints to drive traffic, conversion, frequency and customer value (ideally in the context of a B2B orientated organisation)
- Strong experience in driving bold, creative and commercial decision making to focus on store elevation and execution; visual merchandising, plannogramming to ensure rich storytelling aligned with multiple cross functional teams (ops, supply chain, etc)
- Strong experience in digital marketing, paid media and connected marketing activation, creating an integrated ecosystem across digital and traditional channels.
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Vice President, LEGO Retail Experience & Marketing in London employer: LEGO Brand Retail
LEGO is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration among its diverse global team. With a strong commitment to employee growth, LEGO provides ample opportunities for professional development and innovation, particularly in the dynamic environment of London where the role of Vice President, Retail Experience & Marketing is based. Employees benefit from being part of a brand that prioritises outstanding customer experiences and invests in meaningful initiatives that resonate with both the community and the company's values.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President, LEGO Retail Experience & Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LEGO Brand Retail and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LEGO Brand Retail are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LEGO Brand Retail on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LEGO Brand Retail. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vice President, LEGO Retail Experience & Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LEGO Brand Retail. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LEGO Brand Retail:Show us that you’ve done your homework! In your application, briefly mention what you admire about LEGO Brand Retail’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LEGO Brand Retail
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LEGO Brand Retail will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LEGO Brand Retail, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
