At a Glance
- Tasks: Lead product launches, define messaging, and drive customer adoption in a fast-paced environment.
- Company: Join Legl, a rapidly growing tech company transforming legal services with innovative software.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic team culture with a focus on innovation and collaboration.
- Why this job: Make a real impact in the legal industry while working with cutting-edge technology.
- Qualifications: Experience in B2B SaaS marketing and a passion for understanding customer needs.
The predicted salary is between 70200 - 85800 £ per year.
Hi 👋 We’re Legl. Legl is building the operating system for modern legal services. We help law firms and regulated businesses replace manual, fragmented workflows with intelligent software from client onboarding and compliance to payments, risk, and reporting. Legal work is high-stake - it’s regulated, complex, and deeply impactful - and our mission is to help regulated firms grow faster, run their businesses more profitably, manage risk intelligently, and deliver great client experiences. We’re backed by leading European VCs, scaling quickly, partnered with over 600 law firms including 50 of the UK’s top 200, launched in the UK and Australia - and entering our next phase of growth.
We Work Best When
- AI is the central-operating model: not a tool or a future plan - but the way we run.
- Decisions live with people: you're trusted to make calls and own them.
- Think deeply, execute quickly: speed and rigour, not speed or rigour.
What You’ll Do
As the Product Marketing Manager at Legl, you’ll:
- Own go-to-market for every release. Build and run our launch process: tiering, GTM briefs, the readiness gate, post-launch review. Owning the decision on whether a release is strategically and commercially ready and executing against the launch calendar.
- Own messaging and positioning. Define and maintain the product narrative and positioning for each new release. Executing segment and persona level value propositions grounded in customer research - building competitor intelligence: battle cards, win/loss analysis, and beyond.
- Deliver enablement and adoption. Holding a high knowledge and demo standard as the product evolves quickly. Reporting and holding account for which shipped releases are actually being demoed, sold and adopted - and what’s not.
- Inform pricing and packaging. Analysing segmentation, competitive benchmarks and packaging logic to make a recommended pricing strategy for releases before build competes.
- Be the voice of the market. Deeply understanding our customers and prospects; their problems, their ambitions and strategies, and the industrial direction of travel.
This Role Is a Great Fit If You…
- Are experienced in B2B, multi-product SaaS with a sales-led motion, ships product fast, and a considered purchase / decision making cycle.
- Have built and scaled a function from nothing - not just inherited an existing playbook; you thrive on the ambiguity and pace that comes with establishing the processes.
- Communicate in impact, not just in volume. You understand what landed, what was adopted, what drove revenue, and what didn’t.
- Seek to deeply understand your customers and position based on their problems and values.
- Are as comfortable running sales enablement training as you are in the room on live deals.
- (Ideally) Have marketed to regulated professional services.
Product Marketing Manager in London employer: Legl
Legl is an exceptional employer for those looking to make a significant impact in the legal tech space. With a strong focus on AI-driven solutions, employees enjoy a collaborative and innovative work culture that encourages ownership and creativity from day one. The company offers ample opportunities for professional growth, working alongside a senior engineering team dedicated to building intelligent software that transforms legal services.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Legl and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Legl are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Legl on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Legl. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Legl. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Legl:Show us that you’ve done your homework! In your application, briefly mention what you admire about Legl’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Legl
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Legl will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Legl, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
