AI Adoption Lead in Rotherham

Shape the customer experience agenda of a multi-brand travel business at a pivotal moment of our transformation and growth! Leger Shearings Group is seeking an AI Adoption Lead to make AI part of how our people actually work — not a tool they tried once. This role owns the human side of our AI rollout: training, enablement, change management, internal champions, playbooks, and ongoing reinforcement. The hardest part of getting value from AI isn't the technology — it's behaviour change. Most AI rollouts fail because tools sit unused. This role exists to make sure that doesn't happen here.

This role works in close partnership with the AI & Automation Lead, who owns the implementation side. The Implementation Lead builds; the Adoption Lead drives uptake. Together they form the AI delivery function reporting into the executive team. We can buy any AI tool we want. What we can't buy is a workforce that uses it. This role owns the gap between the two — and is the difference between a smart investment and an expensive shelf of unused software.

The successful candidate is most likely to come from one of:

• Learning & Development or internal training.
• Internal Communications or Employee Engagement.
• A strong Operations Manager who has led tooling rollouts.

This is not a technical role. We are not looking for a developer or an analyst. We are looking for someone who can make change stick.

Your Compensation & Working Pattern:

• Base salary up to £45,000 depending on experience.
• Performance bonus tied to (a) % of staff in target functions actively using AI tools weekly and (b) adoption-weighted hours saved across the business.
• Office-based at our Rotherham office, 5 days a week. This is essential — the role depends on being visibly present, sitting with teams, and running in-person enablement.
• 30 days holiday each year (including public holidays), increasing by a day each year for your first 3 years.
• Extra paid leave for your Birthday and Christmas Eve.
• Enjoy an extra 5 days paid leave each year and £790 for both you and your partner to take an LSG tour across Europe.

Your Key Responsibilities:

1. Lead Adoption and Enablement
   • Own the rollout plan for every AI tool and automation deployed across the business.
   • Sit inside teams during rollout — not just in training rooms — to observe how work actually gets done and where AI fits.
   • Build and maintain an internal champions network across departments.
   • Run weekly office hours, drop-in clinics, and team-by-team enablement sessions.
2. Build Training and Enablement Materials
   • Produce role-specific playbooks (contact centre, marketing, finance, administration).
   • Maintain a living prompt library, with examples vetted for accuracy and tone.
   • Create short, practical training content — videos, one-pagers, walkthroughs — not slide-heavy theory.
   • Onboard new joiners onto the company's AI tooling and ways of working.
3. Drive Behaviour Change
   • Identify resistance early and address it directly with managers and teams.
   • Coach managers to expect, model and recognise AI use in their teams.
   • Celebrate visible wins internally — keep momentum loud.
   • Flag tools that aren't being used and feed that signal back to the Implementation Lead.
4. Measure Adoption
   • Track active users, frequency of use, and adoption-weighted hours saved by tool, team, and individual.
   • Report adoption metrics to the executive team monthly.
   • Identify pockets of low adoption and intervene before they become entrenched.
5. Internal Communication
   • Run the internal narrative on AI — what's coming, what's working, what's changing.
   • Maintain a regular cadence of internal updates, success stories, and FAQs.
   • Be the visible, friendly face of AI across the business.
   • An internal champions network of at least one nominated person per department, meeting regularly.
   • Four role-specific playbooks live, with a vetted prompt library underpinning them.
   • 70%+ of staff in target functions actively using AI tools weekly by month six, evidenced by usage data.
   • A measurable reduction in time-to-competence for new tools — staff productive within two weeks of rollout.
   • A documented training and onboarding programme operating as a repeatable process.

Has run a successful change, adoption or enablement programme inside a business of similar size — specific examples expected at interview. Strong communication and facilitation skills, including in front of sceptical or busy audiences. Comfortable using AI tools daily and explaining them in plain language to non-technical people. Practical, organised, and persistent — gets back into a team after a rollout, not just on day one. Credible with both senior leaders and front-line staff. Comfortable working alongside a technical Implementation Lead and translating between teams. Background in Learning & Development, Internal Communications, or Change Management. Experience leading enablement during a CRM, contact centre, or systems rollout. Experience designing and running an internal champions or super-user programme. Agency applications are not invited at this time.