At a Glance
- Tasks: Lead commercial marketing strategies to drive audience growth and revenue across diverse events.
- Company: Join Legends Global, a leader in sport and entertainment with a commitment to innovation.
- Benefits: Enjoy 25 days annual leave, health cover, pension contributions, and more.
- Other info: Be part of an inclusive team that values diversity and offers flexible working arrangements.
- Why this job: Make a real impact in a dynamic environment while shaping the future of live events.
- Qualifications: 10+ years in senior marketing roles with a focus on B2B and B2C strategies.
The predicted salary is between 66150 - 80850 £ per year.
About Legends Global
Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality. We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide. Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win, we create a culture where everyone has the opportunity to thrive.
The Venue
A landmark where heritage meets modern ambition, with seven versatile event spaces under one historic roof, Olympia London is one of the world’s most distinctive event destinations. Since opening in 1886, its iconic Victorian spaces have hosted global conferences, exhibitions and consumer shows at an extraordinary scale.
The Role
The Head of Commercial Marketing is responsible for driving demand generation, customer acquisition, audience growth, and revenue across Olympia Events' commercial portfolio, including venue hire, conferences, corporate events, live entertainment, hospitality, premium experiences, ticketed events, and The Addison membership offering. Reporting to the Chief Revenue Officer and working alongside the Head of Marketing & Communications, this role leads the commercial marketing strategy, budget, and team to deliver measurable business outcomes. Success will be measured through marketing's contribution to venue hire enquiries, pipeline growth, ticket sales, hospitality revenue, membership growth, customer lifetime value, and overall marketing ROI.
The Responsibilities
- Develop and deliver the commercial marketing strategy across venue hire, conferences, exhibitions, corporate events, live entertainment, hospitality, memberships, and ticketed experiences, ensuring activity aligns with revenue targets, sales pipelines, and business objectives.
- Lead B2B demand generation and pipeline growth, driving qualified venue hire and event enquiries through integrated campaigns, account-based marketing (ABM), content marketing, CRM automation, lead nurturing, and sales enablement programmes.
- Own audience acquisition and ticket sales performance, delivering data-led consumer marketing strategies through paid media, segmentation, conversion optimisation, retargeting, CRM, and loyalty initiatives to increase attendance, ticket revenue, and return on investment.
- Drive hospitality and membership growth, leading marketing activity for premium experiences, VIP packages, corporate entertaining, and The Addison membership programme, with accountability for acquisition, conversion, retention, referrals, and revenue performance.
- Lead CRM, data, and performance marketing, overseeing customer journeys, database growth, segmentation, marketing automation, attribution modelling, reporting, and continuous optimisation to maximise customer lifetime value and marketing effectiveness.
- Provide strategic leadership and commercial accountability, managing marketing budgets, developing a high-performing specialist team, and partnering closely with sales and business leaders to achieve revenue targets and deliver measurable commercial outcomes.
What we're looking for
- Significant senior marketing leadership experience (typically 10+ years) with a proven track record of delivering revenue growth through both B2B demand generation and B2C customer acquisition strategies.
- Demonstrated success within venues, live entertainment, events, hospitality, sports, membership organisations, or similarly commercial and customer-focused environments.
- Strong expertise in performance marketing, CRM, marketing automation, audience development, customer lifecycle management, and digital acquisition channels.
- Proven experience managing substantial marketing budgets and translating marketing investment into measurable commercial results.
- Strong commercial and financial acumen, with the ability to interpret customer, revenue, pipeline, and performance data to drive strategic decision-making.
- Inspirational and collaborative leader with experience building high-performing teams, influencing senior stakeholders, and creating accountability through clear objectives, metrics, and performance management.
What can we offer?
- 25 Days Annual Leave – Work hard, rest well.
- Life Assurance – Peace of mind knowing your loved ones are protected.
- 5% Pension Contribution – Helping you prepare for a bright future.
- Healthshield Cover – Support with dental, physio, counselling and more for you and your children.
- Employee Assistance Programme – AXA Health support whenever you need it.
- Eye Care Support – Vouchers and contributions towards glasses.
- Cycle to Work Scheme – A greener, healthier commute.
- Employee Referral Scheme – Recommend great people and get rewarded.
Recruitment Process Outlined
- 1st Stage - Initial Introductory call with Talent Acquisition Team.
- 2nd Stage - Interview with Venue Marketing Team.
Any offer of employment will be subject to satisfactory pre-employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.
Inclusive Workplace
At Legends Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one. We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements. If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
Head of Commercial Marketing Marketing · Olympia · in London employer: Legends
Legends is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. The company values Align, Scale, Connect, Team, and Win, creating a culture where everyone has the opportunity to thrive. With a focus on delivering outstanding experiences in sport, entertainment, and live events, Legends offers employees the chance to work with leading clients and be part of a dynamic industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Commercial Marketing Marketing · Olympia · in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Legends and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Legends are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Legends on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Legends. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Commercial Marketing Marketing · Olympia · in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Legends. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Legends:Show us that you’ve done your homework! In your application, briefly mention what you admire about Legends’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Legends
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Legends will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Legends, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
