At a Glance
- Tasks: Lead international event sales and build key relationships to drive revenue growth.
- Company: Join Olympia Events, a leader in the event industry with a commitment to diversity.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Thriving team culture focused on equality, diversity, and inclusion.
- Why this job: Make an impact by securing high-value events and shaping the future of the ICC.
- Qualifications: Proven sales experience in high-value events and strong communication skills.
The predicted salary is between 60000 - 80000 £ per year.
Reporting directly to the Head of Sales – International Convention Centre, you will be responsible for securing event sales that align with Olympia's launch plan and strategic goals. You will possess a deep understanding of market trends and competitive landscapes to cultivate key relationships and drive revenue growth.
Responsibilities
- Execute sales strategies with the Head of Sales to elevate awareness and support business objectives.
- Contribute to planning and delivering the ICC's launch phase.
- Build and nurture key corporate, consumer, and international market relationships.
- Represent the organisation professionally at trade shows and industry events.
- Develop strong networks across event agencies, corporates, and associations.
- Maintain and grow business from new and lapsed clients to drive repeat sales.
- Create high quality sales collateral including brochures, presentations, and pitch materials.
- Manage event enquiries promptly and professionally.
- Negotiate effectively and close deals to secure business.
- Maximise event sales and ensure sell out across ICC spaces in line with growth targets.
Qualifications
- Extensive experience delivering high‑value events and driving sales performance.
- Consistently exceeds revenue targets through effective sales strategies.
- Strong understanding of event industry trends and the competitive marketplace.
- Skilled at managing complex internal and external stakeholder relationships.
- Exceptional written and verbal communication, producing clear and persuasive sales messaging.
- Strategic thinker with a proven ability to develop and execute business‑aligned plans.
- Thrives under pressure and in fast‑paced environments.
- Highly professional, discreet, and trusted to handle confidential information.
- Confident public speaker capable of engaging diverse audiences.
- Quickly analyses situations and provides effective advice and guidance.
Olympia Events is committed to Equality, Diversity and Inclusion and expects all its people to have a positive commitment to EDI by treating others fairly, not committing any form of discrimination, victimisation or harassment, and promoting positive working relationships amongst employees and stakeholders.
Strategic International Event Sales Leader employer: Legends Global
Olympia Events is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. With a strong commitment to employee growth, we offer extensive training and development opportunities, ensuring our team members are equipped to excel in their roles. Located in a vibrant area, our team enjoys the unique advantage of working within a prestigious international convention centre, engaging with diverse clients and industry leaders while contributing to high-profile events.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic International Event Sales Leader
✨Tip Number 1
Network like a pro! Attend industry events and trade shows to meet potential clients and partners. Remember, it's all about building those relationships that can lead to future sales.
✨Tip Number 2
Be prepared to showcase your expertise. Create engaging presentations and sales collateral that highlight your understanding of market trends and how you can drive revenue growth for Olympia.
✨Tip Number 3
Follow up promptly on any enquiries. Quick responses show professionalism and can make a huge difference in securing deals. Keep the communication flowing to build trust with potential clients.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Strategic International Event Sales Leader
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to reflect the values and goals of Olympia Events, showing that you’re not just another candidate but someone who truly gets what they’re about.
Showcase Your Experience:Make sure to highlight your extensive experience in delivering high-value events and driving sales performance. Use specific examples to demonstrate how you've consistently exceeded revenue targets and navigated complex stakeholder relationships.
Craft Clear Messaging:Your written communication should be clear and persuasive. Focus on creating compelling sales messaging that aligns with the job description. Remember, this is your chance to showcase your exceptional written skills, so make every word count!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Legends Global
✨Know Your Market Inside Out
Before the interview, dive deep into the latest trends and competitive landscapes in the event industry. Being able to discuss specific market insights will show that you’re not just familiar with the field but are genuinely passionate about it.
✨Showcase Your Sales Success
Prepare to share concrete examples of how you've exceeded revenue targets in previous roles. Use metrics and specific achievements to illustrate your sales strategies and how they align with the goals of the organisation.
✨Build Rapport with Key Stakeholders
Think about how you can demonstrate your ability to build and nurture relationships. Be ready to discuss past experiences where you successfully managed complex stakeholder relationships and how you plan to do the same at Olympia.
✨Craft Compelling Sales Collateral
Bring along samples of high-quality sales materials you've created, like brochures or presentations. This will not only showcase your skills but also give you a chance to discuss your approach to creating persuasive messaging that aligns with business objectives.
