Senior Premium Sales Executive

Position Overview

Olympia is looking for a Senior Premium Sales Executive to drive strategic premium membership and hospitality sales for the new premium lounge ‘The Addison’ and for all live‑event hospitality across the Olympia estate.

The role reports directly to the Head of Sales and is focused on achieving sell‑out for events and securing premium memberships.

Responsibilities

• Drive sales to achieve sell‑out of live‑event hospitality and secure memberships for The Addison.
• Identify target markets for hospitality and membership programmes, including individual, corporate and VIP clients.
• Maximise revenue opportunities and ensure sell‑out for all agreed premium membership and hospitality experiences.
• Deliver and execute membership and hospitality sales to meet agreed targets.
• Cultivate and develop key relationships within a high‑net‑worth individual network, corporate and consumer marketplace.
• Promote membership benefits, ensuring prospects understand the value and exclusive opportunities.
• Build and maintain strong relationships with existing clients to foster repeat business.
• Manage the full sales lifecycle, from lead generation to closing.
• Collaborate with the team to deliver a best‑in‑class experience for guests and members.
• Utilise various lead generation methods, including referrals, networking, cold‑calling and digital marketing, to identify new business opportunities.
• Attend events, networking functions and industry‑related conferences to establish connections and increase visibility for membership and hospitality offerings.
• Work positively and collaboratively with colleagues across Olympia Estates Services to align all efforts with wider destination opportunities.

Qualifications

• Previous experience in hospitality, premium sales or membership programmes within the sports or entertainment industry.
• Proven track record of delivering and exceeding revenue targets.
• Strong new‑business development and prospecting skills.
• Excellent written and verbal communication skills, with the ability to craft clear and compelling sales messaging.
• Strategic thinker capable of developing and executing plans aligned with business objectives.
• Ability to work under pressure and navigate fast‑paced environments.
• Strong commitment to teamwork and collaboration.
• Highly organised and efficient, with excellent attention to detail.
• Self‑starter with a positive, enthusiastic attitude.
• Highly proficient in MS Office software.
• Safety, Well‑Being and Legal Commitments

Olympia Events is fully committed to ensuring the safety and wellbeing of all children, young people and adults at risk (vulnerable groups) that attend our premises.

Successful applicants may be required to complete a DBS Check prior to working in our business.

Olympia Events is committed to Equality, Diversity and Inclusion and accepts all its people to have a positive commitment to EDI by treating others fairly and not committing any form of discrimination, victimisation or harassment and to promote positive working relationships amongst employees and stakeholders.

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