Senior Sales Executive - Hospitality/ Events in London

Olympia is coming to the end of a major 1.3bn redevelopment project, transforming from a traditional exhibition venue into a global destination for culture, hospitality, events, and entertainment. The project includes restoration of heritage halls and the addition of a new 3,800-capacity music venue, a theatre, two hotels, various bars and restaurants, world-class office space, and 2 acres of public realm.

Olympia Events is more than an exhibition venue, conference centre, and live-event space; it is an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment. Olympia Events is recognised in the industry for exceptional levels of customer service and support, with numerous awards testament to client satisfaction. Beyond the walls of our venue, Olympia is committed to investing in people, strengthening communities, and protecting the environment.

Job Purpose: Olympia is looking for a Senior Premium Sales Executive to bring a proactive and strategic approach to selling premium memberships for our new premium lounge, The Addison, and event-by-event hospitality sales for all live events across the new Olympia estate. We are bringing a range of live entertainment to Olympia, including music, comedy, indoor sporting events, and more. The Senior Premium Sales Executive will drive sales to achieve sell-out of these events as well as securing memberships for The Addison.

Reporting directly to the Head of Sales, you will be responsible for identifying and developing a premium database, delivering hospitality experiences that align with Olympia's launch plan and strategic goals, along with securing memberships for The Addison. You will be a highly motivated and results-oriented sales professional with a strong background in premium sales, luxury services, or membership programmes.

Key Responsibilities:

• Work with the Head of Sales to execute the sales strategy to drive premium memberships and hospitality sales.
• Identify target markets for hospitality and membership programmes, including individual, corporate, and VIP clients.
• Maximise revenue opportunities and ensure sell-out for all agreed premium membership and hospitality experiences.
• Deliver and execute membership and hospitality sales to meet your agreed targets.
• Cultivate and develop key relationships within a HNWI network, corporate, and consumer marketplace.
• Promote membership benefits, ensuring prospects understand the value and exclusive opportunities.
• Build and maintain strong relationships with existing clients to ensure repeat business.
• Manage the full sales lifecycle, from lead generation to closing.
• Work with the team to deliver the best-in-class experience for guests and members.
• Utilise various lead generation methods including referrals, networking, cold calling, and digital marketing to identify new business opportunities.
• Attend events, networking functions, and industry-related conferences to establish connections and increase visibility for the membership and premium hospitality offerings.
• Work positively and collaboratively with colleagues across Olympia Estates Services to ensure all work and efforts are aligned to the wider destination opportunities.

Person Specification:

• Previous experience in hospitality, premium sales, or memberships within the sports or entertainment industry.
• Proven experience of delivering and exceeding revenue targets.
• Strong new business development and prospecting experience.
• Excellent written and verbal communication skills, with the ability to craft clear and compelling sales messaging.
• Strategic thinker with the ability to develop and execute plans that align with business objectives.
• Ability to work under pressure and navigate fast-paced environments.
• A committed team player.
• Highly organised and efficient with excellent attention to detail.
• A self-starter with a positive, enthusiastic attitude.
• Highly proficient in MS Office software.

Sustainability Responsibilities: Olympia Events is fully committed to ensuring the safety and wellbeing of all children, young people, and adults at risk (vulnerable groups) that attend our premises. As a consequence, Olympia Events may require any successful applicant to complete a DBS Check prior to working in our business. Olympia Events is committed to Equality, Diversity, and Inclusion and expects all its people to have a positive commitment to EDI by treating others fairly and not committing any form of discrimination, victimisation, or harassment, and to promote positive working relationships amongst employees and stakeholders.

This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary according to the changing needs of the business.