At a Glance
- Tasks: Drive premium memberships and hospitality sales for exciting live events at Olympia.
- Company: Join Olympia, a transformed cultural hub with a focus on community and sustainability.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Collaborative culture with a commitment to equality, diversity, and inclusion.
- Why this job: Be part of a vibrant team shaping the future of entertainment and hospitality.
- Qualifications: Experience in premium sales or hospitality, with strong communication and strategic skills.
The predicted salary is between 45000 - 55000 £ per year.
Olympia is coming to the end of a major 1.3bn redevelopment project.
The vision being to transform from a traditional exhibition venue into a global destination for culture, hospitality, events and entertainment.
The project combined restoration to the heritage halls a with the addition of a new 3,800-capacity music venue, a theatre, two hotels, a number of different bars and restaurants, world-class office space and 2 acres of public realm.
Olympia Events is more than an exhibition venue, conference centre and live-event space - it's an inspiration.
Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment.
Olympia Events is recognised in the industry for exceptional levels of customer service and support, and our numerous awards are testament to our clients' satisfaction.
Beyond the walls of our venue, Olympia is on the ground, working to invest in people, strengthen our communities, and protect the environment.
Job Purpose
Olympia is looking for a Senior Premium Sales Executive to bring a proactive and strategic approach to selling premium memberships for our new premium lounge 'The Addison' and event-by-event hospitality sales for all live-events across the new Olympia estate.
We are bringing a range of live entertainment to Olympia including music, comedy, indoor sporting events and more.
The Senior Premium Sales Executive will drive sales to achieve sell-out of these events as well as securing memberships for The Addison.
Reporting directly to the Head of Sales you will be responsible for identifying, developing, a premium database, delivering hospitality experiences that align with Olympia's launch plan and strategic goals along with securing memberships for The Addison.
You will be a highly motivated and results-orientated sales professional with strong background in premium sales, luxury services or membership programmes.
Key responsibilities
- Work with the Head of Sales to execute the sales strategy to drive premium memberships and hospitality sales.
- Identify target markets for hospitality and membership programmes, including individual, corporate, and VIP clients.
- Maximise revenue opportunities and ensure sell out for all agreed premium membership and hospitality experiences.
- Deliver and execute membership and hospitality sales to deliver your agreed targets.
- Cultivate and develop key relationships within a HNWI network, corporate and consumer marketplace.
- Promote membership benefits, ensuring prospects understand the value and exclusive opportunities.
- Build and maintain strong relationships with existing clients to ensure repeat business.
- Manage the full sales lifecycle, from lead generation to closing
- Work with the team to deliver the best-in-class experience for guests and members
- Utilise various lead generation methods including referrals, networking, cold calling, and digital marketing to identify new business opportunities.
- Attend events, networking functions, and industry-related conferences to establish connections and increase visibility for the membership and premium hospitality offerings.
- Work positively and collaboratively with colleagues across Olympia Estates Services to ensure all work and efforts are aligned to the wider destination opportunities.
Person specification
- Previous experience in hospitality, premium sales or memberships within the sports or entertainment industry
- Proven experience of delivering and exceeding revenue targets.
- Strong new business development and prospecting experience
- Excellent written and verbal communication skills, with the ability to craft clear and compelling sales messaging.
- Strategic thinker with the ability to develop and execute plans that align with business objectives.
- Ability to work under pressure and navigate fast-paced environments.
- A committed team player.
- Highly organised and efficient with excellent attention to detail.
- A self-starter with a positive, enthusiastic attitude.
- Highly proficient in MS Office software.
Sustainability Responsibilities
Olympia Events is fully committed to ensuring the safety and wellbeing of all children, young people and adults at risk (vulnerable groups) that attend our premises.
As a consequence, Olympia Events may require any successful applicant to complete a DBS Check prior to working in our business.
Olympia Events is committed to Equality, Diversity and Inclusion and excepts all its people to have a positive commitment to EDI by treating others fairly and not committing any form of discrimination, victimisation or harassment and to promote positive working relationships amongst employees and stakeholders.
This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over according to the changing needs of the business.
Senior Premium Sales Executive - London employer: Legends Global
Legends Global is an exceptional employer that prioritises operational excellence and employee development within the vibrant hospitality sector of London. With a strong focus on fostering a high-performance culture, employees benefit from generous annual leave, life assurance, and a robust pension scheme, all while working in a dynamic environment that encourages growth and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Premium Sales Executive - London
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We think you need these skills to ace Senior Premium Sales Executive - London
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
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How to prepare for a job interview at Legends Global
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
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Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
