Marketing Manager - London

The Marketing Manager – F&B will lead the planning and delivery of marketing strategies for F&B concepts across Legends Global’s UK and European portfolio.

Operating within the central marketing team, this role will take strategic ownership of F&B marketing activity, partnering closely with central and venue‑based F&B, Operations, and Insight teams to drive commercial performance and elevate the guest experience.

Responsibilities

• Shape and execute compelling, insight‑led campaigns that bring food and beverage offerings to life across major football stadiums and conference centres.
• Develop and deliver marketing strategies and campaigns that drive F&B sales, guest engagement and commercial performance.
• Lead integrated marketing activity across digital, social, CRM, print and in‑venue channels.
• Oversee the creation of menus, POS, content and promotional assets, ensuring strong brand consistency and customer appeal.
• Manage agencies, photographers and creative partners to deliver high‑quality work on time and within budget.
• Use customer, market and performance insights to optimise campaigns and identify growth opportunities.
• Monitor industry trends and consumer behaviour to inform marketing plans and F&B innovation.
• Act as the marketing lead for F&B across assigned venues, partnering closely with operational and venue leadership teams.
• Collaborate with UK and international stakeholders to deliver locally relevant campaigns while maintaining brand standards.
• Support and mentor junior team members, promoting best practice across the marketing function.
• Provide flexibility to support key events, launches and content production outside standard hours when required.
• Continuously improve your knowledge of Olympia Events’ sustainability programme – the ‘Grand Plan’.
• Complete all provided training and promote sustainability practices to meet our Grand Plan objectives.
• Follow and promote all sustainable workplace policies and procedures and take an active role in initiating change to make your department more sustainable.
• Complete a DBS Check prior to commencing work, as required.

Qualifications

• Degree in Marketing, Hospitality Management, Business or a related field.
• Marketing experience, ideally within hospitality, food & beverage, leisure, sport or events.
• Proven ability to manage multiple projects and campaigns simultaneously.
• Strong commercial awareness with experience turning insights into effective marketing activity.
• Experience managing agencies, creative suppliers and content production.
• Good understanding of content strategy, digital marketing, social media, POS and brand assets.
• Working knowledge of Adobe Creative Suite or similar design tools.
• Excellent communication and stakeholder management skills.
• Strong understanding of consumer trends and guest experience in fast‑paced environments.
• Experience across multiple venues, regions or international markets is advantageous.

Olympia Events is committed to Equality, Diversity and Inclusion and expects all its people to have a positive commitment to EDI by treating others fairly and not committing any form of discrimination, victimisation or harassment, and to promote positive working relationships among employees and stakeholders.

This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary in accordance with the changing needs of the business.

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