Digital Marketing & Experience Executive - London

Olympia Events is more than an exhibition venue, conference centre and live-event space - it’s an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment. Olympia Events is recognised in the industry for exceptional levels of customer service and support, and our numerous awards are testament to our clients' satisfaction. Beyond the walls of our venue, Olympia is on the ground, working to invest in people, strengthen our communities, and protect the environment. Olympia Events is undergoing a period of change. In 2017, the venue was bought by a consortium led by Yoo Capital and Deutsche Finance international. Work is currently underway to transform the wider estate into a cultural hub of which Olympia Events will be the central part. Once complete, the estate will include a new theatre, music venue, two hotels, over 30 eateries, world-class office space and over two acres of public realm.

Job Purpose: Reporting directly to the Digital Marketing Manager, we are looking for a commercially minded Digital Marketing Executive to support the growth and visibility of the Olympia Events offering. This role will take ownership of paid media activity and our digital signage network while contributing to SEO and content delivery across our platforms. This is an ideal role for a junior to mid-level marketer who wants hands-on responsibility across performance marketing and digital experience in a high-profile live events environment.

Key responsibilities:

• Plan, execute and optimise paid media campaigns, targeting event organisers across Google, LinkedIn and other relevant platforms.
• Manage budgets, pacing and performance reporting.
• Build and test audiences, creative formats and messaging.
• Deliver insights and recommendations based on performance data.
• Own the content management of Olympia's digital signage network across The Heritage Halls and ICC.
• Work with internal teams and event organisers to schedule, curate and publish content.
• Ensure signage content aligns with brand guidelines and campaign objectives.
• Work closely with third-party to ensure technical issues are dealt with in a timely manner.
• Support development of new digital display opportunities and experiences.
• Support ongoing SEO improvements including keyword optimisation, page updates and content performance analysis.
• Work with content and marketing teams to optimise pages for traffic, conversion and visibility.
• Assist with website content updates and landing page creation for campaigns and events.
• Track campaign and channel performance using GA4, ad platforms and internal dashboards.
• Produce regular reports with clear insights and recommendations.
• Continuously test and improve performance across channels.

Person specification:

• 2+ years' experience in performance marketing.
• Hands-on experience with Google Ads and LinkedIn.
• Strong analytical mindset with confidence using data to guide decisions.
• Excellent organisation and time management skills.
• Strong written communication and attention to detail.
• Understanding of GA4, Tag Manager and conversion tracking.
• Experience in a B2B marketing environment (desirable).
• Experience working with SEO tools (SEMRush, Google Search Console) and content management systems (Webflow, Wordpress) (desirable).
• Experience managing digital signage platforms (desirable).
• Interest in events, venues, hospitality or destination marketing (desirable).

Sustainability Responsibilities:

• Continuously improve your knowledge of Olympia Events' sustainability programme - the 'Grand Plan'. Complete all training provided and promote sustainability practices to meet our Grand Plan objectives.
• Follow and promote all sustainable workplace policies and procedures and seek ways to make your department more sustainable by taking an active role to initiate change.

Olympia Events is fully committed to ensuring the safety and wellbeing of all children, young people and adults at risk (vulnerable groups) that attend our premises. As a consequence, Olympia Events may require any successful applicant to complete a DBS Check prior to working in our business. Olympia Events is committed to Equality, Diversity and Inclusion and expects all its people to have a positive commitment to EDI by treating others fairly and not committing any form of discrimination, victimisation or harassment and to promote positive working relationships amongst employees and stakeholders. This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over according to the changing needs of the business.