At a Glance
- Tasks: Lead and optimise paid digital campaigns to drive ticket sales and audience growth.
- Company: Join Legends Global, a leader in the entertainment industry.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and innovation.
- Why this job: Make an impact in the vibrant world of live events and digital marketing.
- Qualifications: Experience in digital marketing and a passion for social media platforms.
The predicted salary is between 51750 - 63250 £ per year.
The Role The Digital Performance Marketer is responsible for delivering and optimising paid digital campaigns across Legends Global's UK arena and theatre portfolio, driving ticket sales, audience growth and return on investment.
Working closely with Marketing Managers, venue teams and the Partnerships function, the role leads paid social, paid search and emerging digital channels, while enhancing first-party data acquisition, campaign performance, creative effectiveness and partner value.
The role also supports broader commercial objectives, including audience awareness, on-site revenue growth and cross-venue campaign collaboration.
The Responsibilities Lead the planning, execution and optimisation of paid digital campaigns across paid social, paid search and display/programmatic channels, managing budgets, bidding strategies, tracking and attribution to achieve ticket sales, ROI, CPA and ROAS targets.
Drive performance across key social and emerging channels , particularly Instagram, Tik Tok and Whats App, developing channel-specific strategies, audience acquisition initiatives and always-on engagement plans.
Grow and manage first-party audience data , delivering GDPR-compliant data acquisition campaigns, lead-generation activity and audience segmentation to support CRM, remarketing and campaign performance.
Enhance paid social creative effectiveness , working with internal teams and agencies to develop, test and optimise content, identify best-performing formats and reduce reliance on underperforming promoter-supplied assets.
Develop integrated digital marketing approaches across venues and events , sharing audiences, insights, creative assets and campaign learnings to maximise portfolio-wide performance and audience reach.
Provide reporting, insights and stakeholder support , including campaign performance analysis, partnership activation reporting, awareness initiatives and digital activity that supports on-site revenue opportunities such as Food
DIgital Performance Marketer - London employer: Legends Global
Legends Global is an exceptional employer that prioritises operational excellence and employee development within the vibrant hospitality sector of London. With a strong focus on fostering a high-performance culture, employees benefit from generous annual leave, life assurance, and a robust pension scheme, all while working in a dynamic environment that encourages growth and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land DIgital Performance Marketer - London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Legends Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Legends Global are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Legends Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Legends Global. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace DIgital Performance Marketer - London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Legends Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Legends Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about Legends Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Legends Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Legends Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Legends Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
