At a Glance
- Tasks: Drive marketing excellence and digital strategies for UK arenas, maximising audience reach and ticket sales.
- Company: Legends Global, a leader in sport, entertainment, and live events with a focus on innovation.
- Benefits: Inclusive culture, opportunities for growth, and a chance to work with top-tier clients.
- Other info: Join a dynamic team where diversity drives creativity and collaboration.
- Why this job: Be at the forefront of marketing in live events and make a real impact on audience experiences.
- Qualifications: Experience in marketing, digital strategies, and strong relationship-building skills.
The predicted salary is between 45000 - 55000 £ per year.
About Legends Global Legends Global is redefining excellence in sport, entertainment and live events.
With unrivalled expertise and international reach, we provide end-to-end solutions - from venue development and event programming to revenue strategy and hospitality.
We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.
Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration.
Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.
The Role The Arena Marketing Manager is responsible for driving marketing excellence, digital capability and commercial performance across the UK arena portfolio.
Working closely with venue teams, senior operational leaders, promoters and ticketing partners, the role ensures a consistent and data-driven approach to marketing that maximises audience reach, ticket sales, on-site revenue and the successful launch of new products and investments.
The role also acts as a centre of expertise for arena marketing, developing best practice, strengthening stakeholder relationships and supporting performance across the portfolio.
The Responsibilities Lead marketing best practice across the arena portfolio , establishing consistent standards, tools and processes, while coaching and supporting venue marketing teams to enhance capability and performance.
Drive digital marketing excellence , strengthening the use of social media, CRM, paid media, SEO/SEM, website performance and reporting frameworks to improve audience engagement and return on investment.
Optimise ticket sales performance , monitoring sales and campaign data, identifying underperforming events, developing targeted marketing activity and aligning closely with ticketing partners and strategy teams.
Build and maintain strong relationships with promoters and promoter marketing teams , ensuring collaborative campaign planning and maximising the impact of joint marketing investment.
Support revenue growth and new product launches , developing marketing strategies that increase on-site spend, promote premium hospitality offerings and successfully launch new investments and guest experiences.
Provide strategic stakeholder management and insight , partnering with operational leadership and senior marketing colleagues to align priorities, share performance reporting and drive continuous improvement across the arena estate.
What we're looking for Experience
Arena Marketing Manager - employer: Legends Global
Legends Global is an exceptional employer that prioritises operational excellence and employee development within the vibrant hospitality sector of London. With a strong focus on fostering a high-performance culture, employees benefit from generous annual leave, life assurance, and a robust pension scheme, all while working in a dynamic environment that encourages growth and innovation.
