Senior Marketing Executive - C&E

Olympia Events is more than an exhibition venue, conference centre and live‑event space – it’s an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment. Olympia Events is recognised in the industry for exceptional levels of customer service and support, and our numerous awards are testament to our clients' satisfaction. Beyond the walls of our venue, Olympia is on the ground, working to invest in people, strengthen our communities, and protect the environment. Olympia Events is undergoing a period of change. In 2017, the venue was bought by a consortium led by Yoo Capital and Deutsche Finance International. Work is currently underway to transform the wider estate into a cultural hub of which Olympia Events will be the central part. Once complete, the estate will include a new theatre, music venue, two hotels, over 30 eateries, world‑class office space and over two acres of public realm.

Job Purpose

This new role represents the opportunity to support the growth of Conference & Events business across the UK and European venue portfolio. The Senior Marketing Executive will play a key role in delivering marketing activity that drives demand for conferences, exhibitions, corporate events, and venue hire at Legends Global venues. This is a hands‑on role responsible for planning and executing multi‑channel marketing campaigns, supporting sales objectives, and strengthening brand awareness among corporate clients, agencies, and event organisers. You will work closely with the sales, operations, and wider marketing teams to ensure campaigns are commercially focused, well‑executed, and measurable.

Key Projects

• Year one will see Legends Global undertake a series of new core projects to provide the foundations for building out a new strategic business area of focus.
• Onboarding of a new CRM system, to bring clarity and consistency to the sales and marketing process.
• Supporting the development of a new Legends Global C&E brand positioning to enable promoting the portfolio of events on a wider scale.
• Supporting the development of a new sales website to promote all venues within the portfolio.
• Upgrade to sales and marketing materials across all sites.

Campaign Management

• Plan and deliver integrated marketing campaigns to promote conferences, exhibitions, corporate events, and venue hire.
• Support lead generation and pipeline growth for the sales team.
• Manage campaign timelines, briefs, and delivery across channels.
• Ensure consistent brand messaging across all communications.

Digital Marketing

• Support on a new project to develop a European sales website, which will showcase the portfolio of venues to venue bookers globally.
• Manage and optimise website content, landing pages, and event listings.
• Deliver email marketing campaigns including segmentation, automation, and reporting.
• Support paid digital activity (search, social, display) in line with strategy.
• Manage organic social media content and scheduling.

Content & Collateral

• Create and manage marketing collateral including brochures, proposals, case studies, and presentations.
• Write compelling copy for digital, print, and sales materials.
• Coordinate photography, video, and creative assets.
• Maintain brand guidelines and asset libraries.

CRM, Data & Reporting

• Support CRM and database management, ensuring data accuracy and GDPR compliance.
• Track campaign performance, lead volumes, and conversion metrics.
• Produce regular reports and insights to inform future activity.
• Assist with audience segmentation and targeting.

Stakeholder Collaboration

• Work closely with sales teams to align marketing activity with revenue targets.
• Liaise with suppliers, agencies, and partners where required.
• Support onsite activity for key events, trade shows, and familiarisation visits.

Person Specification

Essential Skills

• Proven marketing experience within conferences, events, venues, hospitality, or B2B services.
• Strong understanding of digital marketing and lead generation.
• Excellent written and verbal communication skills.
• Experience managing multiple campaigns and deadlines.
• Strong organisational and project management skills.
• Data‑driven approach with attention to detail.

Desirable

• Experience using CRM systems (e.g. Salesforce, HubSpot, Dynamics).
• Familiarity with event sales cycles and corporate procurement.
• Basic knowledge of paid media and marketing analytics.
• Experience working with agencies or creative suppliers.

Sustainability Responsibilities

• Continuously improve your knowledge of Olympia Events’ sustainability programme – the ‘Grand Plan’. Complete all training provided and promote sustainability practices to meet our Grand Plan objectives.
• Follow and promote all sustainable workplace policies and procedures and seek ways to make your department more sustainable by taking an active role to initiate change.

Olympia Events is fully committed to ensuring the safety and wellbeing of all children, young people and adults at risk (vulnerable groups) that attend our premises. As a consequence, Olympia Events may require any successful applicant to complete a DBS Check prior to working in our business. Olympia Events is committed to Equality, Diversity and Inclusion and expects all its people to have a positive commitment to EDI by treating others fairly and not committing any form of discrimination, victimisation or harassment and to promote positive working relationships amongst employees and stakeholders. This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over according to the changing needs of the business.