At a Glance
- Tasks: Drive audience growth and ticket sales through data-driven paid media campaigns.
- Company: Join Legends Global, a leader in sport and entertainment solutions.
- Benefits: Enjoy 25 days annual leave, health cover, and a cycle to work scheme.
- Other info: Collaborative culture focused on inclusion, diversity, and professional growth.
- Why this job: Make a real impact in a fast-paced environment with innovative marketing strategies.
- Qualifications: Experience in managing performance marketing campaigns across various platforms.
The predicted salary is between 37800 - 46200 £ per year.
The Venue
Legends Global delivers world-class solutions in sport, entertainment, and live events, combining international expertise with a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise, and Attractions.
We partner with leading clients to create memorable experiences worldwide.
Committed to inclusion, diversity, and innovation, we foster a collaborative culture guided by our values — Align, Scale, Connect, Team, Win — where every team member can thrive and make an impact.
Sound like a winning formula for you.
Join us!
The Role
As the Paid Media & Performance Marketing Manager, you'll drive audience growth, ticket sales and commercial performance across Legends Global's portfolio of iconic arenas and theatres.
Through data-driven paid media and social campaigns, you'll connect fans with world-class live experiences, grow valuable audience insights and maximise return on marketing investment.
This is a hands‑on role for an ultra-tech-savvy marketer who thrives on building, optimising and analysing campaigns in a fast-paced environment.
Working closely with venue, marketing and commercial teams, you'll elevate campaign performance, strengthen in‑house paid media expertise, enhance creative effectiveness and deliver digital strategies that drive measurable business results.
- The Responsibilities
- Meta ads, Google Ads, Bing Ads, Linked In Ads and Tik Tok Ads accounts, driving ticket sales, venue hire revenue, ROI, CPA and ROAS across our UK venue portfolio.
- Be our in‑house paid media expert, managing campaign builds, audience targeting, tracking, pixels, attribution, A/B testing and optimisation, while leading the transition from agency‑led activity to a best‑in‑class internal function.
You will need to be able to implement pixel via GTM or instruct developers.
- Drive audience growth through CRM audience building, remarketing strategies, lead generation campaigns, Whats App opt‑ins and GDPR‑compliant customer data capture.
- Elevate campaign creativity by partnering with venue teams to develop high‑performing content, continuously testing formats, messaging and creative to maximise engagement and conversion.
- Deliver data‑driven insights and strategic guidance across the business, identifying opportunities for joined‑up campaigns, supporting sponsorship partners, driving awareness and on‑site F&B revenue, and sharing performance learnings that raise digital marketing standards across the portfolio.
What We're Looking For
- Proven hands‑on expertise managing and optimising campaigns across Meta Ads Manager, Google Ads, Tik Tok Ads Manager and Linked In Campaign Manager, with a strong focus on performance marketing rather than brand awareness alone.
Experience with or within a media agency is highly desirable.
- A track record of delivering results against commercial KPIs with experience managing significant media budgets and driving continual optimisation.
- Strong technical and analytical skills, including GA4, Looker Studio/Data Studio, conversion tracking, pixels, attribution modelling, reporting dashboards and performance insights.
- Strong communication and relationship building skills, you will work closely with your peers and our venues in a collaborative role.
You will need to excel at the ability to coach and consult with stakeholders across our business.
- A collaborative and commercially minded approach, with the ability to influence stakeholders, brief high‑performing creative, support emerging channels such as Whats App, and ideally bring experience from live events, entertainment, sport, ticketing or in‑sourcing paid media capabilities.
What can we offer?
- 25 Days Annual Leave – Work hard, rest well.
- Life Assurance – Peace of mind knowing your loved ones are protected.
- 5% Pension Contribution – Helping you prepare for a bright future.
- Healthshield Cover – Support with dental, physio, counselling and more for you and your children.
- Employee Assistance Programme – AXA Health support whenever you need it.
- Eye Care Support – Vouchers and contributions towards glasses.
- Cycle to Work Scheme – A greener, healthier commute.
- Employee Referral Scheme – Recommend great people and get rewarded.
- Recruitment Process Outlined
- 1st Stage - Intro Call with Talent Team
- 2nd Stage - Interview with Digital Marketing Manager
Any offer of employment will be subject to satisfactory pre‑employment checks.
These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check.
All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.
Legends Global is redefining excellence in sport, entertainment and live events.
With unrivalled expertise and international reach, we provide end‑to‑end solutions – from venue development and event programming to revenue strategy and hospitality.
Our organisation is committed to fostering an inclusive and forward‑thinking environment where diversity drives innovation and collaboration.
Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.
Inclusive Workplace
At Legends Global , we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future.
There’s never been a better time to join our team.
We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers.
Join us and make a significant impact from day one.
We are committed to active inclusion, diversity, and equal opportunities.
This commitment begins with our recruitment and selection process.
We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application.
We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
We will continue to review applications on a rolling basis and may close the advert before the closing date.
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Paid Media & Performance Marketing Manager employer: Legends Global (Europe)
Legends Global (Europe) is an exceptional employer located in the vibrant city of Manchester, offering a dynamic work culture that prioritises inclusivity and diversity. Employees benefit from comprehensive perks and opportunities for professional growth, all while being part of a team dedicated to delivering outstanding event experiences and fostering strong client relationships.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media & Performance Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Legends Global (Europe) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Legends Global (Europe) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Legends Global (Europe) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Legends Global (Europe). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media & Performance Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Legends Global (Europe). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Legends Global (Europe):Show us that you’ve done your homework! In your application, briefly mention what you admire about Legends Global (Europe)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Legends Global (Europe)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Legends Global (Europe) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Legends Global (Europe), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
