Director of F&B Development in London

Director of F&B Development in London

London Full-Time 72000 - 108000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the development of innovative food and beverage concepts for exciting events.
  • Company: Join Legends Global, a leader in sport and entertainment experiences.
  • Benefits: Enjoy discounted event tickets, 25 days leave, health benefits, and a pension scheme.
  • Why this job: Shape the future of F&B in a dynamic, inclusive environment that values innovation.
  • Qualifications: Proven experience in F&B strategy and leadership in hospitality settings.
  • Other info: Collaborate with diverse teams and drive impactful change in a thriving industry.

The predicted salary is between 72000 - 108000 £ per year.

About Legends Global

Legends Global is redefining excellence in sport, entertainment and live events. We provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality. We take a 360-degree, data‑driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide. Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win, we create a culture where everyone has the opportunity to thrive.

The Role

The Director of Food & Beverage Development is responsible for setting and delivering the strategic direction, design and evolution of the organisation’s F&B offer. The role focuses on concept development, commercial performance, innovation, digital enablement and continuous improvement, ensuring all food and beverage operations align with brand, customer experience and financial objectives. This role provides senior leadership across multi‑site or complex hospitality environments, working closely with Executive, Estates, Finance, IT and Operations teams to deliver high‑quality, scalable and commercially successful F&B propositions.

What We Can Offer

Hosting events is what we do best, and you will have access to discounted tickets to enjoy your favourites. You will work hard at Legends Global, but you will be rewarded with time to rest, including 25 days annual leave. We provide a Life Assurance policy and a 5% Pension contribution. We also offer Healthshield for health and wellbeing costs for you and any children, and an Employee Assistance Programme (EAP) with AXA Health to support mental health. You’ll receive eye care vouchers and a contribution towards glasses, and we run a Cycle to Work scheme. We also have an Employee Referral Scheme to reward you for helping us build an amazing team.

Key Responsibilities

  • Define and deliver the Food & Beverage development strategy, aligned to organisational goals and customer experience ambitions.
  • Lead the design, testing and rollout of new F&B concepts, menus, service models and delivery formats.
  • Identify market trends, emerging consumer behaviours and technology opportunities to keep the F&B offer competitive and future‑focused.
  • Own F&B development budgets, business cases and investment proposals.
  • Drive revenue growth, margin improvement and cost efficiency through concept optimisation and supplier strategy.
  • Work with Finance to ensure robust forecasting, performance tracking and ROI evaluation for all development initiatives.
  • Provide strategic direction for F&B‑related technology, including EPOS.

Director of F&B Development in London employer: Legends Global (Europe)

Legends Global is an exceptional employer that champions a culture of inclusivity and innovation, making it an ideal place for the Director of F&B Development to thrive. With a commitment to employee well-being, offering generous benefits such as 25 days of annual leave, health support, and a robust pension scheme, Legends Global ensures that its team members are well-supported both personally and professionally. Located in a dynamic environment focused on delivering outstanding experiences in sport and entertainment, employees have unique opportunities for growth and collaboration across diverse teams.
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Contact Detail:

Legends Global (Europe) Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director of F&B Development in London

✨Tip Number 1

Network like a pro! Get out there and connect with industry folks at events or online. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.

✨Tip Number 2

Show off your passion for F&B! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your ideas on innovative concepts or trends you’ve spotted – it’ll make you stand out!

✨Tip Number 3

Prepare for interviews by researching the company’s F&B offerings. We want to see that you’re not just a fit for the role, but that you understand their brand and vision. Tailor your responses to show how you can contribute to their goals.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about joining our team!

We think you need these skills to ace Director of F&B Development in London

Strategic Planning
Concept Development
Commercial Performance Analysis
Innovation Management
Digital Enablement
Continuous Improvement
Leadership in Hospitality
Budget Management
Market Trend Analysis
Supplier Strategy
Revenue Growth Strategies
Performance Tracking
ROI Evaluation
Collaboration with Cross-Functional Teams
Customer Experience Focus

Some tips for your application 🫡

Show Your Passion for F&B: When writing your application, let your enthusiasm for food and beverage shine through! Share specific examples of how you've contributed to F&B development in the past, and why you're excited about the opportunity at Legends Global.

Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter to highlight your relevant experience and skills that align with the Director of F&B Development role. Use keywords from the job description to show that you understand what we're looking for.

Be Data-Driven: Since we take a data-driven approach, include any metrics or results from your previous roles that demonstrate your impact on F&B operations. This could be revenue growth, customer satisfaction scores, or successful project outcomes.

Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!

How to prepare for a job interview at Legends Global (Europe)

✨Know Your F&B Trends

Make sure you’re up to speed with the latest trends in food and beverage. Research current market behaviours, innovative concepts, and technology that can enhance customer experience. This will show your potential employer that you’re not just passionate about F&B but also proactive in keeping the offerings fresh and competitive.

✨Align with Their Values

Legends Global emphasises values like Align, Scale, Connect, Team, and Win. During your interview, weave these values into your responses. Share examples from your past experiences that demonstrate how you embody these principles, especially in a leadership role within multi-site or complex hospitality environments.

✨Prepare for Scenario Questions

Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Prepare by thinking of specific challenges you’ve faced in F&B development and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly and effectively.

✨Showcase Your Financial Acumen

Since the role involves managing budgets and driving revenue growth, be ready to discuss your experience with financial forecasting and ROI evaluation. Bring examples of how you’ve successfully managed budgets in previous roles and how your strategies led to improved margins and cost efficiencies.

Director of F&B Development in London
Legends Global (Europe)
Location: London
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