At a Glance
- Tasks: Lead hospitality growth and create unforgettable matchday experiences for fans and partners.
- Company: Join Legends Global, a leader in sport and entertainment with a commitment to excellence.
- Benefits: Enjoy discounted event tickets, 25 days annual leave, health coverage, and a pension plan.
- Other info: Inclusive workplace with opportunities for flexible working arrangements and career growth.
- Why this job: Be part of an exciting era at Coventry City FC as they return to the Premier League.
- Qualifications: Proven sales experience in hospitality and strong leadership skills are essential.
The predicted salary is between 31500 - 38500 £ per year.
Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality. We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide. Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win, we create a culture where everyone has the opportunity to thrive.
The Venue: A club built on resilience, ambition and a deep connection to its community, Coventry City Football Club has been at the heart of the city since 1883. Competing in one of the most exciting eras in its history, the Sky Blues call the Coventry Building Society Arena home, a world-class venue that hosts elite sport, live entertainment and major events. Through a long-term partnership with Coventry City FC and Coventry Building Society Arena, Legends Global is committed to enhancing hospitality, premium experiences and guest engagement, delivering exceptional moments for fans, partners and visitors alike.
The Role: The Head of Hospitality will lead the commercial growth and matchday delivery of the Club’s hospitality and premium experiences. Based at Coventry City Football Club, the successful candidate will join at an exciting point in the Club’s history as it returns to the Premier League after 25 years. As Head of Hospitality (Sales), you will drive commercial growth and lead the delivery of exceptional matchday experiences, inspiring a high-performing team while creating unforgettable moments for guests, partners and supporters. Combining strategic leadership with a hands-on approach, you will play a key role in shaping a best-in-class hospitality offering both on and off the pitch.
What We Offer: At Legends Global, hosting events is what we do best—and we want our people to experience it too. Enjoy discounted tickets to your favourite events and unleash your inner superfan. Work hard, rest well: you’ll get 25 days of annual leave plus bank holidays. We care about life outside work—our Life Assurance policy helps protect your loved ones while you focus on success. Plan for the future with our 5% pension contribution, so your golden years are all about the bucket list. HealthShield helps cover unexpected medical costs such as dental, physio, and counselling expenses—for you and your children. We’ve partnered with AXA Health to offer an Employee Assistance Programme supporting mental wellbeing. See clearly and think big with our eye care vouchers and glasses contribution. Go green and get fit with our Cycle to Work scheme. And because great people know great people—refer a friend and get rewarded. Gain extra peace of mind with a free will writing service through mylastwill.com, helping you protect what matters most. Take the stress out of homeownership with free mortgage advice, providing expert guidance when you need it. Make your commute easier and more affordable with our Northern Rail season ticket scheme, helping you save on travel throughout the year.
Key Responsibilities:
- Drive hospitality revenue growth across memberships, matchday experiences, premium products and new business opportunities.
- Lead, inspire and develop a high-performing sales team, creating a culture of excellence, accountability and exceptional service.
- Use insight to drive results, owning sales forecasting, pipeline management, reporting and commercial decision-making.
- Build lasting relationships with members, clients, partners and key stakeholders, while identifying and converting new business opportunities.
- Deliver exceptional matchday experiences, leading operational readiness, maintaining premium service standards and driving continuous improvement.
We are looking for someone with:
- A proven track record of driving hospitality, premium or B2B sales performance, consistently delivering ambitious revenue targets and commercial growth.
- Strong leadership experience, with the ability to inspire, develop and motivate high-performing teams in a fast-paced, customer-focused environment.
- A deep understanding of premium hospitality and guest experience, gained within sport, leisure, events, venues, hospitality or a similar industry.
- Excellent commercial, operational and organisational skills, with experience managing pipelines, forecasting, CRM systems and delivering against challenging event deadlines.
- Outstanding communication and relationship-building abilities, coupled with the resilience, professionalism and adaptability to thrive on matchdays and create exceptional experiences for clients, partners and guests.
Recruitment Process Outlined:
- 1st Stage - Interview with VP Global Sales and VP Sales & Premium Hospitality
- 2nd Stage - Interview and Presentation Task with VP Global Sales and Venue Team
Any offer of employment will be subject to satisfactory pre-employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.
Inclusive Workplace: At Legends Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one. We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements. If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs. If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.
Head of Hospitality in Coventry employer: Legends Global (Europe)
Legends Global (Europe) is an exceptional employer located in the vibrant city of Manchester, offering a dynamic work culture that prioritises inclusivity and diversity. Employees benefit from comprehensive perks and opportunities for professional growth, all while being part of a team dedicated to delivering outstanding event experiences and fostering strong client relationships.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Hospitality in Coventry
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Legends Global (Europe). It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Legends Global (Europe)
Don't be shy about reaching out to Legends Global (Europe) directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Head of Hospitality in Coventry
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Legends Global (Europe) and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Legends Global (Europe)
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
