At a Glance
- Tasks: Drive hospitality sales and create unforgettable experiences for fans and corporate guests.
- Company: Join Coventry City FC, a historic club at the heart of the community.
- Benefits: Enjoy 25 days annual leave, health cover, and a pension contribution.
- Other info: Flexible working arrangements and a commitment to inclusion and diversity.
- Why this job: Be part of an exciting era as the club returns to the Premier League!
- Qualifications: Sales experience and a passion for exceptional customer service are essential.
The predicted salary is between 27900 - 34100 £ per year.
The Venue
A club built on resilience, ambition and a deep connection to its community, Coventry City Football Club has been at the heart of the city since 1883.
Competing in one of the most exciting eras in its history, the Sky Blues call the Coventry Building Society Arena home, a world‑class venue that hosts elite sport, live entertainment and major events.
Through a long‑term partnership with Coventry City FC and Coventry Building Society Arena, Legends Global is committed to enhancing hospitality, premium experiences and guest engagement, delivering exceptional moments for fans, partners and visitors alike.
The Role
The Hospitality Sales Executive will play a key role in driving seasonal and match‑by‑match hospitality and experience sales, proactively developing new business while building strong relationships with existing clients.
Based at a leading professional football club in the West Midlands, this is an exciting opportunity to develop a career in premium sports hospitality as the Club returns to the Premier League after 25 years.
Reporting directly to the Head of Hospitality, the successful candidate will be ambitious, energetic and commercially driven, with a passion for creating exceptional experiences for supporters and corporate guests.
This is an ideal opportunity for an ambitious salesperson looking to develop within a high‑performing team and build a career in the premium sports and entertainment industry.
- Sales & Business Development
- Achieve and exceed hospitality and experiences sales targets.
- Proactively sell seasonal memberships, matchday hospitality and premium experiences across the Club's portfolio.
- Generate new business opportunities through prospecting, networking, referrals and local market engagement.
- Convert inbound and outbound sales opportunities into long‑term client relationships.
- Maintain a strong understanding of the Club's hospitality products, pricing and availability.
- Pipeline & Account Management
- Manage a personal sales pipeline to deliver agreed revenue targets.
- Accurately maintain customer records, opportunities and sales activity within the CRM system.
- Monitor sales performance and identify opportunities to improve conversion, retention and revenue growth. Support sales campaigns, forecasting and hospitality renewals.
- Develop existing accounts through upselling and cross‑selling opportunities.
- Client Relationships
- Build and maintain strong relationships with hospitality members, clients and prospects.
- Engage with customers through meetings, calls, digital communication, networking events and matchday interaction.
- Represent the Club at relevant business and networking events to generate new opportunities and strengthen relationships.
- Matchday Hospitality
- Actively support the delivery of an exceptional hospitality experience on matchdays.
- Build relationships with guests and identify opportunities to drive future business and customer retention.
- Serve as a professional ambassador for the Club, ensuring high standards of customer service at all times.
What We're Looking For
- Commercially driven, with a track record of achieving sales targets.
- Experience in sales, business development, account management or hospitality‑related roles.
- Passionate about delivering exceptional customer experiences.
- Confident generating new business and building lasting client relationships.
- Strong communication and interpersonal skills.
- Highly organised, with experience managing pipelines and CRM systems.
- Professional, proactive and collaborative, with a positive approach to problem‑solving.
- Adaptable and flexible, including availability to work matchdays, evenings and weekends as required.
What can we offer?
- 25 Days Annual Leave
- Work hard, rest well.
- Life Assurance
- Peace of mind knowing your loved ones are protected.
- 5% Pension Contribution
- Helping you prepare for a bright future.
- Healthshield Cover
- Support with dental, physio, counselling and more for you and your children.
- Employee Assistance Programme
- AXA Health support whenever you need it.
- Eye Care Support
- Vouchers and contributions towards glasses.
- Cycle to Work Scheme
- A greener, healthier commute.
- Employee Referral Scheme
- Recommend great people and get rewarded.
- Recruitment Process Outlined
- 1st Stage - Interview with VP Global Sales and VP Sales & Premium Hospitality
- 2nd Stage - Interview and Presentation Task with VP Global Sales
- Inclusive Workplace
At Legends Global , we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future.
There’s never been a better time to join our team.
We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers.
Join us and make a significant impact from day one.
We are committed to active inclusion, diversity, and equal opportunities.
This commitment begins with our recruitment and selection process.
We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application.
We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
Any offer of employment will be subject to satisfactory pre‑employment checks.
These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check.
All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.
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Hospitality & Experiences Sales Executive in Coventry employer: Legends Global (Europe)
Legends Global is an exceptional employer, offering a vibrant work culture at the Theatre Royal and Royal Concert Hall in Nottingham, where creativity and collaboration thrive. With a strong commitment to employee well-being, we provide generous benefits including 25 days of annual leave, health support, and a pension scheme, ensuring our team members can balance their professional and personal lives while growing within a forward-thinking organisation. Join us to be part of a dynamic team that values diversity and innovation, and enjoy unique perks like discounted event tickets and a supportive environment for your career development.
StudySmarter Expert Advice🤫
We think this is how you could land Hospitality & Experiences Sales Executive in Coventry
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Legends Global (Europe). It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Legends Global (Europe)
Don't be shy about reaching out to Legends Global (Europe) directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Hospitality & Experiences Sales Executive in Coventry
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Legends Global (Europe) and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Legends Global (Europe)
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
