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For Companies At a Glance
- Tasks: Drive new premium sales and build relationships with clients for events.
- Company: Join Legends & ASM Global, leaders in sports and live entertainment.
- Benefits: Enjoy 25 days annual leave, discounted event tickets, and health support.
- Why this job: Be part of a dynamic team transforming live experiences and making legends happen.
- Qualifications: Strong sales knowledge, proactive attitude, and excellent negotiation skills required.
- Other info: Flexible working arrangements available; inclusive workplace committed to diversity.
The predicted salary is between 36000 - 60000 £ per year.
About LEGENDS & ASM GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality. Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences. ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues, stadiums, arenas, convention centres and theatres. Our organisation is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!
The Venue
Opening back in September 2019, the £333 million complex has established P&J Live as the largest event complex in the North of Scotland, boasting world-class conference and exhibition facilities for organisers and delegates across the globe, all sustainably powered by local, renewable energy sources. P&J Live is operated by ASM Global, the world’s leading venue management and services company, connecting people through the power of live experiences.
About the Role
As our Senior Sales Executive – Premium and Conferences and Events (C&E), you will own the development of new premium sales at the venue, helping to drive new business for our suites, show deck and other premium packages. You will be a disruptor – building exciting new relationships with brand new clients, harnessing every opportunity to give businesses the chance to host events with us. In addition, this role will focus on driving opportunities across the UK, researching and effectively handling inbound event (conference and banqueting) enquiries, bringing these to conclusion, as well as proactively initiating new business leads for the venue.
What we can offer
- Access to discounted tickets to unleash your superfan for all your favourites.
- 25 days of annual leave.
- Life Assurance policy.
- A healthy contribution of 5% Pension.
- Support with unexpected costs through Healthshield.
- Employee Assistance Programme (EAP) to support mental health in the workplace.
- Eye care vouchers and a contribution towards any glasses required.
- Cycle to Work scheme.
- Employee Referral Scheme.
Key Responsibilities:
- Proactively secure new sales for our premium offering during live entertainment events, by identifying prospects in the local/and or national market.
- Proactively secure new advertising sales, sell existing inventory across the venue, and identify new advertising opportunities.
- Support with identifying new inventory/packages to enhance the premium offering and drive new sales.
- Maintain relationships with existing and new clients in the local market, providing support, information and guidance.
- Work alongside the premium sales manager to devise and implement a sales plan to meet agreed targets in these areas.
- Attend all live entertainment events to account manage all premium clients, and support with premium up-sales.
We are looking for someone with:
- Strong knowledge of the sales cycle - Essential.
- Proactive and energetic approach to sales.
- Strong influencing and negotiating skills.
- Good business sense, the ability to be strategic.
- Good grasp on data, KPI’s and finances.
Recruitment Process Outlined:
- 1st Stage- Telephone Interview with Talent Team.
- 2nd Stage- Interview with Head of Sales.
Inclusive Workplace
At ASM Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one. We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements. If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs. If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.
Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit.
Senior Sales Executives (Conferencing & Events) employer: Legends/ASM Global Europe
Contact Detail:
Legends/ASM Global Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Executives (Conferencing & Events)
✨Tip Number 1
Network within the events and conferencing industry. Attend relevant trade shows, conferences, and networking events to meet potential clients and industry peers. Building relationships can lead to valuable referrals and insights into new business opportunities.
✨Tip Number 2
Research the latest trends in the events sector. Understanding what clients are looking for in premium offerings will help you tailor your pitch and demonstrate your expertise during interviews. This knowledge can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your previous sales successes in detail. Be ready to share specific examples of how you've secured new business or built client relationships in the past. This will showcase your ability to drive sales effectively.
✨Tip Number 4
Familiarise yourself with ASM Global and Legends' values and mission. During your interactions, align your responses with their commitment to inclusivity and innovation. Showing that you resonate with their culture can make a strong impression.
We think you need these skills to ace Senior Sales Executives (Conferencing & Events)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly in the events or hospitality sectors. Use specific examples that demonstrate your success in securing new business and managing client relationships.
Craft a Compelling Cover Letter: Your cover letter should reflect your enthusiasm for the role and the company. Mention how your skills align with the responsibilities outlined in the job description, such as your proactive approach to sales and ability to build relationships.
Showcase Your Sales Achievements: In both your CV and cover letter, include quantifiable achievements from your previous roles. For example, mention any sales targets you exceeded or successful campaigns you led that resulted in increased revenue.
Prepare for Interviews: If selected for an interview, be ready to discuss your sales strategies and how you handle challenges. Research ASM Global and P&J Live to understand their values and how you can contribute to their mission of transforming live entertainment.
How to prepare for a job interview at Legends/ASM Global Europe
✨Research the Company
Before your interview, take some time to learn about ASM Global and Legends. Understand their values, mission, and recent projects. This will help you tailor your responses and show genuine interest in the role.
✨Demonstrate Your Sales Expertise
As a Senior Sales Executive, you'll need to showcase your knowledge of the sales cycle. Prepare examples from your past experiences where you've successfully secured new business or built strong client relationships.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving and negotiation skills. Think of scenarios where you've had to influence a client or overcome objections, and be ready to discuss these in detail.
✨Show Enthusiasm for Live Events
Since the role involves working with live entertainment, express your passion for events and how you can contribute to creating exceptional experiences for clients. Share any relevant experiences that highlight your enthusiasm.
