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- Tasks: Manage and optimise email marketing campaigns for various clients, enhancing customer engagement.
- Company: Legends is a leading experiences company in sports and entertainment, founded in 2008.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Perfect for detail-oriented marketers who love blending creativity with analytics in a fast-paced setting.
- Qualifications: 1 year of experience in CRM or email marketing; familiarity with tools like Klaviyo preferred.
- Other info: This is an entry-level, full-time role based in London, offering a salary between £30,000-£35,000.
The predicted salary is between 24000 - 42000 £ per year.
Join to apply for the CRM Coordinator role at Legends/ASM Global Europe.
LEGENDS Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports, collegiate, attractions, entertainment, and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment.
THE ROLE As a CRM Coordinator, you will oversee the creation, execution, and optimization of email marketing campaigns for multiple clients, ensuring they align with brand objectives and drive customer engagement. You will collaborate with internal teams to develop strategies, analyze performance data, and enhance segmentation and targeting efforts. This role is perfect for a detail-oriented marketer who enjoys both the creative and analytical aspects of email marketing in a fast-paced, dynamic environment.
Key Responsibilities
- Brief, write, and manage email campaigns while maintaining a marketing calendar across multiple clients.
- Build, test, and deploy email campaigns and automations to enhance customer engagement and experience.
- Maintain and enhance customer segmentation and targeting strategies for various brands.
- Collaborate with internal teams to align email marketing strategies with broader brand marketing initiatives.
- Monitor and analyze email performance metrics weekly to provide insights and recommendations for future strategy.
- Participate in client meetings and presentations, providing insights and recommendations based on email performance data.
- Stay informed on industry best practices, emerging trends, and new technologies in CRM and email marketing.
Qualifications
- 1 year of experience in CRM, email marketing, or digital marketing, preferably in e-commerce or sports-related industries.
- Experience with Klaviyo, Braze, Iterable (or a similar ESP) is strongly preferred.
- Familiarity with GA4 and email performance reporting tools.
- Strong analytical skills with the ability to interpret data and provide insights.
- High attention to detail and ability to manage multiple projects simultaneously.
- Excellent communication and collaboration skills.
- Ability to work in a fast-paced, deadline-driven environment.
- Passion for sports and/or e-commerce marketing is a plus.
Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.
CRM Coordinator employer: Legends/ASM Global Europe
Contact Detail:
Legends/ASM Global Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Coordinator
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing and CRM tools. Since Legends values innovation, showcasing your knowledge of platforms like Klaviyo or Braze during interviews can set you apart.
✨Tip Number 2
Prepare to discuss specific examples of successful email campaigns you've managed. Highlighting your analytical skills and how you've used data to drive engagement will resonate well with the hiring team.
✨Tip Number 3
Network with professionals in the sports and entertainment industries. Engaging with people who work at Legends or similar companies can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on the performance metrics that matter most in email marketing. Being able to discuss how you monitor and optimise these metrics will demonstrate your readiness for the role.
We think you need these skills to ace CRM Coordinator
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a CRM Coordinator. Familiarise yourself with email marketing strategies, customer engagement techniques, and the tools mentioned in the job description, such as Klaviyo or Braze.
Tailor Your CV: Customise your CV to highlight relevant experience in CRM and email marketing. Emphasise any specific projects where you've successfully managed email campaigns or improved customer segmentation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and e-commerce marketing. Mention how your skills align with the role and provide examples of your analytical abilities and attention to detail.
Showcase Your Analytical Skills: In your application, include specific examples of how you've used data to drive marketing decisions. Highlight any experience with performance metrics and how you've applied insights to improve campaign outcomes.
How to prepare for a job interview at Legends/ASM Global Europe
✨Know Your Email Marketing Tools
Familiarise yourself with Klaviyo, Braze, and Iterable, as these are preferred tools for the CRM Coordinator role. Be prepared to discuss your experience with these platforms and how you've used them to create successful email campaigns.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, be ready to share examples of how you've interpreted data to drive marketing decisions. Discuss specific metrics you've monitored and how they influenced your strategies.
✨Demonstrate Attention to Detail
Highlight your ability to manage multiple projects while maintaining high standards. Prepare to discuss how you ensure accuracy in your work, especially when it comes to email content and segmentation.
✨Passion for Sports and E-commerce
Express your enthusiasm for sports and e-commerce marketing during the interview. Share any relevant experiences or insights that demonstrate your passion and understanding of the industry, as this can set you apart from other candidates.
