At a Glance
- Tasks: Create and execute SEO strategies to drive organic growth in a dynamic industry.
- Company: Join Legend, a leading company in iGaming and sports betting with a collaborative culture.
- Benefits: Enjoy flexible work-life balance, competitive salary, annual bonuses, and paid leave during festive season.
- Other info: Engaging development opportunities and exciting global events to connect with colleagues.
- Why this job: Be part of an innovative team making a real impact in the online gaming world.
- Qualifications: Proven SEO experience and knowledge of industry-standard tools like SEMrush and Google Search Console.
The predicted salary is between 36000 - 60000 £ per year.
About Legend
At Legend, we're building next-level player experiences. With 20+ years of proven success we're the world's leading Sports and Gaming marketing company.
Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn't a perk, it's the standard. You'll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you're ready to shape the future of player experience and enjoy the ride while you do it, this is where you'll thrive.
The Role
Legend is hiring a SEO Specialist, reporting directly to our Head of SEO.
This isn't a traditional SEO role focused on optimising pages one by one. You'll own and optimise one of our key markets, but you'll also have the opportunity to zoom out, work with large datasets and help us rethink how SEO can be done at scale.
We're investing in a more data-led, strategic and AI-enabled way of working, and you'll be right at the heart of it. You'll experiment with AI and automation, turn repeatable SEO processes into smarter workflows and build solutions that could ultimately be adopted across the wider team.
You'll have existing roadmaps, best practices and early AI experimentation to build from, but plenty of space to challenge how things are done. Whether you're analysing the impact of changes across thousands of URLs, identifying the next opportunity in your market or creating an automated QA workflow, you'll be encouraged to think bigger than the individual page and make an impact across our portfolio.
We're looking for a strong SEO who loves getting into the data, questions what it's telling them and is excited by what AI and automation could unlock. You don't need to be an AI expert. What matters is that you're already experimenting, learning and looking for smarter ways to solve SEO problems.
In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.
Your Impact
- Own the SEO performance of a key market, driving its roadmap forward, uncovering new opportunities and keeping us ahead of the competition.
- Turn complex data into action, spotting patterns and opportunities across large websites and using them to shape what we prioritise next.
- Experiment with AI and automation to make your own SEO workflows faster, smarter and more scalable without compromising on quality.
- Build and test automation workflows that can scale across the wider SEO team, including opportunities to transform how we approach areas such as SEO QA.
- Look beyond individual markets to measure the impact of wider changes across our portfolio and turn your findings into clear strategic recommendations.
- Help shape how SEO evolves at Legend, reducing repetitive manual work and creating more space for strategic thinking, experimentation and high-impact optimisation.
What You'll Bring
- Strong SEO fundamentals, particularly across on-page optimisation, alongside enough technical SEO knowledge to understand how processes work before looking at how to automate them.
- A highly analytical mindset, with experience working with complex datasets and using data to identify patterns, diagnose problems and uncover opportunities across large websites.
- Hands-on curiosity around AI and automation, with experience experimenting with new ways to improve and streamline how you work.
- Confidence using SEO data and analysis to uncover opportunities, diagnose performance and inform decision-making.
- The ability to turn complex analysis into a clear story, challenge assumptions and influence stakeholders with evidence-backed recommendations.
- The agility and ownership to thrive in a fast-moving environment where priorities can shift, problems aren't always neatly defined and you're trusted to find the way forward.
The Interview Process
- Initial Chat with Talent Partner (45 mins via Zoom)
- Interview with our team, Head of SEO and Senior SEO Manager (1 hour video via Zoom)
- Take home task – you will be given 3 days to complete the task and present it back to the team, Head of SEO and Chief Gaming Officer (1hr 30min video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining
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SEO Specialist employer: Legend
At Legend, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration among our 600+ talented team members across 22 countries. With a strong focus on employee growth, we provide tailored development opportunities, flexible work-life balance, and unique benefits such as a festive season break without using annual leave. Join us to not only shape the future of player experiences but also to thrive in an environment where your contributions are celebrated and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Legend and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Legend are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Legend on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Legend. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Legend. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Legend:Show us that you’ve done your homework! In your application, briefly mention what you admire about Legend’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Legend
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Legend will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Legend, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
